Australia onlyAt Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
How you’ll make an impact
The Head of Marketing Planning & Integration will be responsible for driving planning and program excellence across our marketing teams and initiatives that will support and increase informed collaboration with global and regional marketing teams across Xero. This role will have ownership of key planning and operating models that allows Xero to deliver effective marketing programmes to achieve our commercial goals
-- Drive an effective marketing planning approach that ensures seamless execution and achievement of our marketing goals and objectives, capacity planning, budget management, measurement and including any necessary tools, systems and processes-- Ensure key stakeholders have visibility of real-time plans at any time with corresponding performance status-- Dynamic process enabling rapid (real time) response to opportunities and to manage poor returning investments-- Ensure Xero develops and deploys excellence in; the measurement and management of marketing investments-- Identifying any plan gaps versus our goals and working with teams to close those gaps-- Identifying opportunities to consolidate or streamline initiatives and collaborating with relevant teams to explore and execute-- Driving cross marketing programs and initiatives to ensure positive outcomes and seamless execution to maximise customer value
What you’ll do
- Lead and support a team of marketing program integration specialists
- Provide strategic and operational leadership on the design, management, governance, measurement and adoption of marketing planning and integration models created
- Enable marketing teams to ensure adoption of best practices planning approaches
- Lead EGM and XLT level reporting for regional and other marketing teams
- Drive the consultation, collaboration and engagement across the key impacted teams, including leadership buy-in, and engaging other resources as required
- Identify challenges or opportunities where we are likely to miss targets and/or there is an opportunity to improve effectiveness or impact of marketing activity and work with relevant teams to address and action
- Responsible for the ongoing process to support maintenance of plans ensuring real time accuracy and credibility
- Drive cross marketing programs and initiatives to ensure positive outcomes and seamless execution to maximise customer value
- Pilot projects where required, to establish learnings prior to broader implementation
- Manage communications, education and training required to implement and maintain planning and integration models, maintaining accuracy of content in resources supporting this
Success looks like
- Most effective deployment of marketing spend and initiatives that is reasonably possible
- Accurate and accessible real time view of previous, current or future marketing activity across all relevant stakeholders
- Achievement of marketing goals through effective planning, gap identification, ongoing improvements and resource support from program integration specialists
- Effective and efficient implementation of cross marketing initiatives, with strong project management, collaboration, documented learnings and results
What you’ll bring with you
- Critical competencies:
- A pragmatic and structured thinker with the personal confidence and presence to be able to interact and influence effectively with both executive management and highly skilled individual contributors
- Creative change driver, never wanting to settle for good enough or the status quo
- Curious, resourceful, and analytical with a big picture mindset
- Collaborative with high business acumen and very comfortable with ambiguity
- Ability to quickly build trusted and effective relationships across the business
- Optimistic and organised, able to pivot quickly based on shifting priorities without dropping the ball on important but not urgent programs of work
- Excellent interpersonal skills with the ability to contribute meaningful and accurate advice
- Takes #ownership of problems and executes a pragmatic and collaborative approach to their resolve
- Experience:
- Previous marketing and project management/program implementation experience
- Experience developing, running and maintaining marketing planning rhythm and artefacts to ensure cross functional alignment
- Proven experience collaborating and building trust and effective working relationships with stakeholders across all levels of the business
- Proven ability to influence outcomes at a range of levels from individual contributor to executive level leader
- Experienced with managing confidential information with integrity and diplomacy
- Strong skills in business delivery
- 10+ years experience
Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. We are a member of Pride in Diversity, in recognition of our inclusive workplace. Our goal is to make sure you feel welcome and supported to do the best work of your life.
At Xero we embrace diversity and inclusion and value a #challenge mindset. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience . If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.
New Zealand
United States
United Kingdom
Singapore
Hong Kong
Canada only
Germany only