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World Insurance Associates, LLC.WL

Sales Advisor - PEO Conversion Focus

World Insurance Associates LLC is a nationally ranked, full-service insurance organization providing individuals and businesses with top products and services across personal and commercial insurance, employee and executive benefits, retirement planning, financial planning services, and human capital management solutions. Founded in 2011, it has grown rapidly through numerous acquisitions and a focus on client-centric service.

World Insurance Associates, LLC.

Employee count: 1001-5000

United States only

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Sales Advisor – PEO Conversion Focus

Overview
World Payroll and HR (WPHR), a division of World Insurance Associates, provides payroll, tax, and HR outsourcing services to small and middle market employers across the United States. Using the UKG Ready platform, WPHR delivers comprehensive payroll and HCM solutions that help organizations streamline payroll processing, remain compliant, and better manage their workforce. We are seeking a Sales Advisor with PEO experience to drive growth by targeting mid-market employers currently operating within a PEO model and transitioning them to a more comprehensive personalized system with World Payroll and HR services.
Job Summary
The Sales Advisor is responsible for driving new revenue by identifying, engaging, and converting mid-market employers currently in PEO arrangements to World Payroll and HR’s payroll and HR outsourcing model using UKG Ready. (think of World Payroll & HR as a deconstructed PEO solution) This role requires a strong understanding of PEO structures & pricing models. The Sales Advisor will consult with prospects to evaluate their current PEO relationship, identify cost, control, and flexibility gaps, and position WPHR as a strategic alternative. This role manages the full sales lifecycle, from prospecting through close and coordination of transition off the PEO.
Responsibilities:
  • PEO Evaluation and Consultation: Consult with prospects to assess their current PEO arrangement, including pricing, services, co-employment structure, benefits, and administrative limitations, and identify opportunities to transition off the PEO.
  • Solution Positioning: Position World Payroll and HR services and the UKG Ready platform as a flexible, cost-effective alternative to the PEO model, emphasizing control, transparency, and scalable payroll and HR support.
  • Sales Execution: Prepare proposals, cost comparisons, and transition strategies for PEO prospects, assist with RFP responses as needed, and lead negotiations through close.
  • Transition and Exit Support: Partner with internal implementation, tax, benefits, and service teams including employee in-house benefits, WC and retirement service teams to support clients transitioning off a PEO, including coordination of timing, data migration, and onboarding requirements.
  • Industry Knowledge: Maintain a strong understanding of PEO market trends, pricing structures, co-employment considerations, and competitive offerings, as well as payroll and HR best practices.
  • Collaboration: Support sales, marketing, and channel initiatives related to PEO displacement and participate in cross functional efforts to improve conversion processes and client experience.
  • Other Duties: Perform other responsibilities as assigned to support the growth and success of World Payroll and HR.
Qualifications:
  • Experience: Two to five years of successful experience selling PEO services.
  • PEO Expertise: Strong working knowledge of PEO structures, co-employment relationships, benefits administration within a PEO, and common challenges employers face when exiting a PEO.
  • Sales Skills: Proven ability to lead consultative, value-based sales conversations, including cost analysis, objection handling, and complex decision making.
  • Communication: Excellent interpersonal, presentation, and written communication skills, with the ability to educate prospects on complex PEO and payroll topics.
  • Self-Management: Ability to work independently in a fast-paced environment, manage priorities, and maintain accurate CRM activity.
  • Professional Traits: Highly motivated self-starter with strong organizational skills, strategic thinking, and results driven mindset.

About the job

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Posted on

Job type

Full Time

Experience level

Experience

2 years minimum

Location requirements

Hiring timezones

United States +/- 0 hours

About World Insurance Associates, LLC.

Learn more about World Insurance Associates, LLC. and their company culture.

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At the heart of World Insurance Associates LLC is a culture deeply rooted in fostering real relationships to deliver real results. Founded in 2011, World has rapidly grown into a nationally ranked, full-service insurance organization by prioritizing a client-centric approach. The company's mission revolves around empowering individuals and businesses to make informed decisions regarding their risk management and financial outcomes. This is achieved by combining the extensive resources and industry expertise of a large firm with the personal, attentive service typically associated with local agencies. World's executives are industry leaders committed to delivering exceptional client experiences, ensuring that as the complexity of today's risk, benefits, and investment landscapes intensifies, their colleagues are empowered to deliver the full range of World's resources.

The company's culture emphasizes integrity and social responsibility, aiming not only for notable business success but also to make a positive impact on the communities they serve. This philosophy is evident in their approach to acquisitions, where they don't just acquire businesses but integrate them thoroughly, working closely with new partners to standardize workflows, unify platforms, and centralize services. This commitment to integration and collaboration, even in a competitive M&A landscape, sets them apart. World Insurance Associates fosters an environment where advisors are specialists in their fields, catering to a multitude of specialized industries. They believe in providing attentive service from local advisors who personally know their clients and their businesses, ensuring that clients never have to compromise when it comes to managing and protecting their most important assets—their people and their business. This dedication to personalized service and community, combined with a strategic vision for growth and innovation, defines the cultural narrative of World Insurance Associates.

Employee benefits

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Life Insurance

Life insurance coverage.

Vision Insurance

Vision benefits for employees.

Long-term Disability Insurance

Long-term disability coverage.

Short-Term Disability Insurance

Short-term disability coverage.

View World Insurance Associates, LLC.'s employee benefits
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World Insurance Associates, LLC.

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