Sales Development Representative

Our Mission

We're building a category-defining company to increase the speed of innovation in higher education. Woolf's mission is to increase access to world-class higher education and ensure that it is globally recognized and transferable. We help qualified education organizations launch world-class higher education programs that issue academic credits and globally recognized accredited degrees.

Woolf University is a collegiate higher education institution modeled on the University of Oxford and Delhi University. We are the first global collegiate university to allow other education organizations to join as member colleges and issue degrees. Our colleges include some of the fastest growing EdTech companies in the world: UpGrad, Scaler, GoIT, EduBridge, AlmaBetter, and others.

Our Team We are a globally distributed, fully remote team with a bias for action. Our team is mission-aligned, high EQ/low ego, and committed to excellence. Our investor group includes First Round Capital (who also led the investment for Notion, Roblox, Uber, and Square), Connect Ventures, IOVC, All Access Fund, and Tribe Capital.

The Opportunity

Woolf is looking for a motivated and results-driven Sales Development Representative (SDR) to support our global growth by building and qualifying pipeline across key education markets.

As an SDR, you will be at the front line of Woolf’s go-to-market efforts, identifying, engaging, and qualifying prospective education partners. You’ll work closely with Account Executives and Marketing to ensure a strong, high-quality pipeline that supports long-cycle, enterprise-level sales.

This role is ideal for someone who enjoys research, outbound outreach, thoughtful discovery, and learning how complex B2B sales work in the education sector.

What You’ll Do

• Identify and research prospective education organizations that could become Woolf member colleges.
• Execute outbound prospecting via email, LinkedIn, and other channels to generate qualified meetings.
• Qualify inbound and outbound leads using defined criteria (ICP, need, timing, stakeholders).
• Schedule qualified meetings and hand off opportunities to Account Executives with strong context.
• Maintain accurate lead and activity data in CRM (Salesforce).
• Collaborate closely with Account Executives to support account planning and territory strategy.
• Partner with Marketing to test messaging, campaigns, and outreach approaches.
• Share feedback from prospects to help improve positioning and go-to-market strategy.
• Use AI tools at every part of the journey. You are not being hired to write cold emails, you are being hired as a pipeline operator who knows how to weaponize AI.

Requirements

What You Bring

• 3+ years of experience in a Sales Development, Business Development, or similar role in B2B SaaS or EdTech.
• Strong written and verbal communication skills, especially in outbound and discovery conversations.
• Comfort engaging senior stakeholders (founders, academic leaders, operators).
• Curiosity and willingness to learn complex products, accreditation models, and education systems.
• Strong organization and time-management skills in a remote environment.
• Familiarity with CRM tools (Salesforce preferred) and outbound tools (e.g., LinkedIn Sales Navigator).
• A results-oriented mindset with the ability to handle rejection and long sales cycles.

Bonus Points

• Experience in EdTech, higher education, or regulated industries.
• Exposure to enterprise or mid-market sales environments.
• Prior experience working in a remote, global startup.

Benefits

What We Offer:

• Contract Structure & Compensation
• Contract Type: Independent Contractor (Global)
• Please note: contractors are responsible for their own taxes and benefits in compliance with their local regulations.

Why Woolf?

• Global Impact: Work with education leaders worldwide to shape the future of learning.
• Remote Flexibility: Work from anywhere with a schedule that fits your lifestyle.
• Growth Potential: Join a fast-growing company with opportunities to expand your role.
• Innovative Culture: Be part of a mission-driven team backed by top investors.