Trade Marketing Manager - UK & Ireland

WHOOP is seeking an experienced Trade Marketing Manager to drive and scale its retail marketing initiatives in third-party retail across the UK & Ireland. The role will involve leading the planning, design, execution, and performance analysis of in-store and online marketing initiatives, and shaping the company's physical and digital retail footprint.

Requirements

• Develop and execute omnichannel trade marketing plans to drive awareness, acquisition, and engagement through retail and distribution channels in UK & Ire.
• Localise global marketing initiatives and assets to align with regional market trends, cultural nuances, and retail partner needs.
• Work alongside brand marketing & commercial teams to enhance WHOOP brand positioning across the UK & Ire region.
• Brief, create and deploy effective point-of-sale (POS) materials, in-store displays, ATL and digital activation across social, CRM and online platforms.
• Develop and manage training initiatives for retail associates to boost product knowledge and customer engagement.
• Use data to analyze campaign performance and optimise for future success
• Plan and execute trade and retail events—including partner activations, experiential pop-ups and trade initiatives to enhance brand visibility, drive sell-through, and support product launches across the region.
• Monitor account and activity performance, leveraging sales and market insights to inform trade marketing strategies, optimize partner pipelines, and maximize ROI across omni-channel efforts.
• Manage budgets and external vendors to ensure efficient and high-quality execution of marketing campaigns and activations.
• Work with EU Trade Marketing Lead to assess European market trends, competitor positioning, pricing trends, and customer needs to deliver actionable insights that shape retailer pipelines and marketing strategies.
• Partner with Sales, Brand Marketing, Visual Merchandising, and Creative teams to build and deliver integrated campaigns, promotional plans, and training initiatives that elevate WHOOP’s in-store and digital presence.
• Build and maintain strong relationships with regional clusters to drive alignment across operations, marketing, product, and finance and ultimate commercial success.

Benefits

• Competitive salary
• Stock options
• Medical, dental, and vision insurance
• 401(k) or other retirement plan
• Paid time off
• Flexible work arrangements