This sales lead generation role involves identifying and qualifying potential customers, through extensive online research, utilizing lead generation platforms and proactive qualifying calls. Initial information gathered through the qualifying process is then to be summarized in a report for other sales team members to take forward. initiating contact through various channels, and nurturing relationships to ultimately generate sales opportunities. This role requires proactive outreach, effective communication skills, and the ability to collaborate with other sales and marketing teams members to drive business growth.
Requirements
Required Personal Skills
- Communication Skills: Effective verbal and written English communication abilities are crucial for reaching out to potential leads, articulating product or service benefits, and building rapport.
- Sales and Marketing Knowledge: Understanding sales processes, lead qualification criteria, and basic marketing principles enables effective lead generation strategies and collaboration with marketing teams.
- Persistence and Resilience: The ability to handle rejection and persistently follow up with leads is essential for success in lead generation roles.
- Organizational Skills: Managing lead databases, scheduling appointments, and coordinating follow-ups require strong organizational abilities.
- Adaptability: The sales landscape is dynamic, so being adaptable and open to trying new approaches and technologies is important for staying ahead.
- Tech Savviness: Proficiency in using CRM systems, email automation tools, and social media platforms enhances productivity and effectiveness in lead generation activities.
- Analytical Skills: Being able to analyze data and metrics to evaluate the effectiveness of lead generation efforts and make data-driven decisions for optimization.
- Team Collaboration: Working closely with sales, marketing, and other teams to align strategies, share insights, and contribute to overall business goals.
- Goal-Oriented Mindset: Setting and achieving lead generation targets is a key aspect of the role, requiring a proactive and results-driven approach.
- Customer Focus: Understanding customer needs and pain points and tailoring communication and outreach efforts to address them effectively.
Roles Responsibilities
1. Prospecting: Identifying potential leads through various channels such as cold calling, cold emailing, networking events, social media platforms, and online research.
2. Qualifying leads: Assessing the suitability and potential of leads by determining if they meet certain criteria, such as budget, need, authority, and timeline (BANT).
3. Building and maintaining a lead database: Creating and managing a database of potential leads, including contact information, lead status, and relevant notes.
4. Conducting outreach: Initiating contact with leads through personalized emails, phone calls, or social media messages to introduce products or services and nurture relationships.
5. Following up: Engaging with leads consistently to provide additional information, address concerns, and move them through the sales funnel.
6. Utilizing CRM systems: Inputting and updating lead information in customer relationship management (CRM) software to track interactions, monitor progress, and generate reports.
Benefits
- Private Health Insurance
- Paid Time Off
- Work From Home
- Training & Development
- Performance Bonus