Lead, Website Strategy

Vimeo's Growth Marketing team is looking for an Lead, Website Strategy. The ideal candidate will possess a blend of technical prowess, creative vision, and strategic thinking, capable of crafting a cohesive site experience that aligns with Vimeo's growth objectives. You'll work at the intersection of product, marketing, design, and engineering teams to ensure Vimeo.com not only attracts but also delights and retains users across various segments.

What you’ll do:

Strategic Site Vision & Leadership

• Develop and articulate a clear vision for Vimeo.com that supports our growth targets and user experience goals
• Prioritze website initiatives based on strategic impact, user needs, and business objectives
• Lead cross-functional teams to bring the website vision to life, ensuring alignment across product, marketing, design, and engineering

Website Optimization

• Evaluate the entire user journey on Vimeo.com, identifying and addressing friction points while seizing opportunities for innovation and improvement
• Own the end-to-end responsibility for website changes, from ideation through implementation, working closely with design and engineering to execute enhancements
• Implement and refine robust testing frameworks for website elements, from landing pages to CTAs, to drive continuous improvement in user experience and conversion rates

Analysis, Reporting & Cross-Functional Collaboration

• Leverage advanced analytics tools to monitor site performance, user engagement, and conversion metrics, translating data into actionable insights
• Provide regular updates to stakeholders on web metrics, test results, and strategic recommendations
• Collaborate with product and marketing teams to align website strategies with broader campaign goals, optimizing for conversion upllft across traffic sources

Skills and knowledge you should possess:

• 7+ years in web marketing or growth product management roles, preferably with SaaS experience
• Expertise in UX/CRO, with a proven track record of leading significant website improvements and A/B testing initiatives
• Advanced proficiency with analytics and testing tools (e.g., Google Analytics, Mixpanel, Adobe Analytics, Google Tag Manager, Optimizely)
• Experience working with engineers on technical scoping and specifications
• Strong understanding of user-centered design principles and how they apply to creating optimal online experiences
• Ability to manage multiple projects simultaneously, with strong organizational and time-management skills
• Ability to analyze complex problems and scenarios and provide workable solutions

Targeted Base Salary Range: $142,000.00 to $216,500.00

The base salary range listed above is for candidates located in the U.S., including the New York City metro area.

At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate’s home base.

Base salary is just one component of Vimeo’s total rewards philosophy. We offer a wide range of benefits and perks that appeal to the variety of needs across our diverse employee base! Other rewards may include bonus or commission, Restricted Stock Units (RSUs), paid time off, generous 401k match, wellbeing resources, and more.

About Us:

Vimeo (NASDAQ:VMEO) is the world’s most innovative video experience platform. We enable anyone to create high-quality video experiences to connect better and bring ideas to life. We proudly serve our growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world’s largest companies. Learn more at www.vimeo.com.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.