Sales Development & Pipeline Enablement Specialist

About Vercel:

Vercel’s Frontend Cloud provides the developer experience and infrastructure to build, scale, and secure a faster, more personalized web. Customers like Under Armour, eBay, The Washington Post, Johnson & Johnson, and Zapier use Vercel to build dynamic user experiences on the web.

At Vercel, our mission is to enable the world to ship the best products and that goes hand in hand with creating an environment where you can do the best work of your life.

About the Role:

We are seeking a driven, experienced Sales Development & Pipeline Enablement Specialist to join our enablement team. This role will focus on empowering our Sales Development Representatives (SDRs) with strategies, tools, and best practices needed to build a robust, qualified pipeline that fuels Vercel’s growth.

The ideal candidate brings firsthand experience as a sales or business development representative, combined with a deep understanding of outbound prospecting methodologies, messaging strategies, and go-to-market technologies. Your primary mission is to ensure our SDR team is equipped to consistently identify and engage prospective customers effectively.

What You Will Do:

• Design and implement comprehensive enablement programs focused on inbound and outbound prospecting strategies, qualification methodologies, and pipeline generation best practices.
• Collaborate closely with Sales, Marketing, Demand Generation, and Product Marketing teams to create impactful, compelling outbound sequences and messaging aligned with Vercel’s value propositions.
• Partner cross-functionally to curate, document, and amplify customer success stories and use cases that resonate strongly with target audiences.
• Develop, deliver, and continuously refine training on Vercel’s core messaging, positioning, and initial sales pitch to ensure SDRs confidently represent our solutions.
• Optimize usage of go-to-market tools and sales engagement platforms to enhance prospecting effectiveness, monitor results, and continuously drive improvements in pipeline generation.
• Serve as a subject matter expert, proactively identifying gaps and areas for improvement, then addressing them with targeted enablement initiatives and coaching.

About You:

You are passionate about pipeline generation and deeply invested in the art and science of outbound sales development. You thrive in collaborative environments, bring an analytical mindset to identifying opportunities for improvement, and have a relentless drive to make Vercel’s Sales Development organization world-class.

• Proven experience as an SDR/BDR with demonstrated success in generating pipeline through outbound sales efforts.
• Experience creating, executing, and iterating on outbound sales sequences and messaging in collaboration with Marketing and Product Marketing teams.
• Expertise with modern prospecting tools (Koola, Outreach, ZoomInfo, LinkedIn Sales Navigator, etc.) and CRM systems.
• Excellent written and verbal communication skills, with the ability to craft concise, impactful messaging that resonates with prospects.
• Ability to build strong relationships cross-functionally with sales and marketing leadership, product teams, and individual contributors.
• Passion for coaching, training, and enabling others to achieve outstanding results.

Bonus If You:

• Have sold modern web development or infrastructure products to enterprise customers.
• Have experience working with Next.js, Vercel, or similar developer-centric platforms.
• Have a background in sales enablement, coaching, or instructional design.
• Have knowledge of value-based selling methodologies (e.g., MEDDPICC, Challenger, Command of the Message).
• Have worked in hypergrowth SaaS environments with high-velocity GTM teams.

Benefits:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $180,000.00 - $270,000.00. This salary range is an estimate. Actual salary will be based on job related skills, experience and location. Pay ranges outside San Francisco may be adjusted based on employee location. The total compensation package also includes benefits and equity-based compensation. Your recruiter can share more about the specific pay range for your location during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.