Segment Manager (ASN) - Scotland

Scotland ASN Segment Manager

Location: Remote

Annual Salary: £25,000

Contract: Permanent after initial 3 month probation period

Line Manager: Michele McGarvey

Recruiter: Chelsea Sharman

Hours: 37.5 per week (Monday - Friday 10-2pm core hours)

Closing Date: 8th April 2024

At Twinkl Scotland, we pride ourselves on creating quality content for all ages and stages of Scottish education. From ELC, through Primary and now into Secondary, we aim to provide content that engages learners and builds a community that supports Scottish educators in getting it right for every child. We are always looking for opportunities to further support our users and respond to current educational initiatives and, as such, we are now delighted to be focusing on developing our offering for Additional Support Needs in Scotland.

To lead us in this new phase of our development, we are looking for someone with a passion for inclusion and a vision for building an online community that aims to support educators in meeting the needs of their learners. You will work alongside our product teams to ensure we are responding to the feedback of Scottish teachers who are supporting learners with additional support needs within both mainstream and ASN settings.

Ongoing projects/how you’ll spend your day:

You will be responsible for driving the growth of our ASN segment through outreach marketing. You’ll connect the Scottish teaching community with the Twinkl Scotland website via specified marketing channels (social media, email, blog, webinars, podcasts) that you will work on daily. You will highlight and demonstrate the benefits of our Twinkl products and support educators through those marketing channels in order to grow our ASN Segment.

You’ll be a key player within the Twinkl Scotland team, making connections between our CfE products and the ASN community. You’ll be responsible for customer and revenue growth of our Scotland ASN Segment.

To succeed in the role, you will:

Be a confident and knowledgeable teacher who can influence others with their expertise. You will be comfortable on camera/audio as you connect with your customers through live and pre recorded videos and podcasts. You will be commercially minded as you showcase our product by collaborating with external influencers and organisations across Scotland.

• Build thriving social media communities for Scottish ASN teachers that hit specific growth, reach, and engagement targets each month.
• Write and publish an engaging traffic-generating blog/video/podcast/webinar each week that is highly relevant to your segment and generates clicks to the Twinkl website.
• Create an engaging weekly email (newsletter) for your segment that informs, empowers, and connects them to the Twinkl website.
• Increase new customer subscriptions and hit specified revenue targets through the growth marketing actions outlined above.

This exciting, fast-paced role involves strategic planning and reactive work as you respond to the needs of your customer base.

You’ll work with:

• Scotland Country Manager
• Scotland ELC, Primary and Secondary Segment Managers
• Scottish Marketing assistants
• Scottish Product teams
• Other areas of
• Twinkl members!

Requirements

We're interested in anyone who meets a combination of the following:

• Minimum of three years CfE teaching experience within an ASN setting.
• Social media savviness - Facebook, Instagram, Pinterest, TikTok, LinkedIn - you must love social media and feel confident running multiple channels.
• Excellent verbal and written communication skills.
• Up-to-date tech skills
• A commercial thinker who is comfortable taking calculated risks and being held accountable for successes and failures.
• Ability to communicate ideas and motivate those around them.
• Essential for remote working- You will need access to a fast and reliable internet connection of at least 6mb down and 1mb upload. We recommend you use speedtest.net to check'

If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.

Benefits

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here are a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 29 annual leave days per year plus up to four additional days that may be awarded each year by the company, flexible working policy with opportunities to work from home and Twinkl subscription
• After probation - company sick pay and cycle to work scheme
• Long term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.