Marketing Specialist - Meta

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

Our client, a marketing company is seeking a part-time/contract META Marketing Specialist to develop and deliver campaigns for their clients. This is a mid-level position with the potential for long-term work, and the successful candidate will be responsible for creating effective marketing strategies leveraging META (formerly Facebook) platforms.

Responsibilities:

• Develop and execute META (Facebook, Instagram, WhatsApp) marketing campaigns for clients, including audience targeting, ad creation, and campaign optimization.
• Stay up-to-date with the latest META advertising policies, best practices, and platform updates.
• Conduct in-depth market research and analysis to identify target audiences and develop data-driven marketing strategies.
• Collaborate with clients to understand their business goals, target demographics, and marketing objectives.
• Manage and optimize META advertising budgets to maximize return on investment (ROI) for clients.

Requirements

• Mid-level experience in META (Facebook, Instagram, WhatsApp) marketing, with a proven track record of delivering successful campaigns.
• Strong understanding of META's advertising platforms, including Ads Manager, Business Manager, and Analytics.
• Experience with various META ad formats, such as feed ads, stories ads, carousel ads, and video ads.
• Proficiency in utilizing META's targeting options, including custom audiences, lookalike audiences, and interest-based targeting.
• Familiarity with campaign optimization techniques, such as A/B testing and bid strategies.
• Analytical skills and the ability to interpret data and generate actionable insights from campaign performance metrics.
• Excellent communication and presentation skills to collaborate with clients and internal teams effectively.
• Ability to work remotely and manage multiple projects simultaneously while adhering to deadlines.