Retention Marketing Specialist (One Year Contract)

Company Description

Trupanion is a leading provider of medical insurance for cats and dogs in North America. Our mission is to help loving, responsible pet owners budget and care for their pets. At Trupanion, we offer a collaborative, casual, and pet-friendly environment where everyone is encouraged to be themselves.

In 2021, Trupanion launched two new pet insurance brands, PHI Direct and Furkin, to provide pet owners with more options when seeking protection for their furry companions.

Job Description

We are excited to be hiring a Retention Marketing Specialist for PHI Direct and Furkin who will help us on our mission to build our pack of members across Canada, and to expand beyond Canada in the future. The ideal candidate will have a strong background in digital marketing, with a focus on member or customer communications, onboarding journeys, promotional email marketing, organic social media, and loyalty and rewards initiatives. Experience utilizing HubSpot, or a similar CRM, for data management, list building, and contact segmentation is a must. This role will require strong project management skills, attention to detail, and a tenacity to learn new skills in an intrapreneurial environment.

This is a remote position open to candidates anywhere in Canada.

This position is a one year, fixed-term contract with benefits and bonus opportunity included.

What you will do:

• Play an important role in optimizing our marketing channels to engage our customer retention efforts
• Provide reporting on campaign & program performance as well as insights and recommendations
• Work cross-functionally with the Marketing Team, Care Team, and IT to launch, maintain, and evolve retention campaigns
• Partner with external agencies or contractors on social assets, campaign development, and more
• Identify data needs and requirements for evolving personalization and dynamic content across a rapidly growing brand family
• Leverage A/B testing, segmentation, and behavioral targeting to maximize engagement and next best actions
• Build segmentation & targeting logic, set up automations and workflows, identify dynamic content requirements, and drive continuous improvements within the HubSpot platform
• Identify opportunities to improve retention rates through various digital marketing channels - web, email, social
• Build, maintain, and optimize email marketing campaigns such as our member onboarding series, promotional email, member newsletter, and more
• Identify and manage member stories, UGC highlights, and surprise and delight opportunities
• Manage content library of policyholder and claims communications in T-Pet and Vision (internal platforms) and regularly update communications to ensure we exceed members’ expectations throughout their journey
• Provide administrative support on the following areas: Planted in Memory / pet loss sympathy, claims form management and upkeep, email inboxes, social comment monitoring (secondary), Wrike submissions
• Provide general administrative and project support as needed
• Manage and grow refer a friend program
• Supporting member initiatives for potential North American expansion
• Manage both brands' social media accounts, including content creation and comment management

Experience you have:

• 2+ years of relevant marketing experience
• Proficiency in Microsoft Excel required
• Experience writing for SEO preferred
• Proficiency with email marketing tools and campaign development (MailChimp, HubSpot, or similar)

What you’ll bring:

• Email coding knowledge (HTML, CSS)
• Proficiency in using HubSpot or similar CRM platforms
• Proficiency with Canva and design programs such as Adobe InDesign and Illustrator
• Excellent copywriting skills
• Experience writing for SEO preferred
• Understanding of survey management tools (i.e. Survey Monkey)
• Solid understanding of project management software such as Asana, or JIRA
• Strong analytical skills and ability to use data to optimize day-to-day funnel performance
• Tenacity in learning new skills, identifying solutions and resolving issues
• Ability to work independently, handle multiple projects efficiently and effectively, and to meet deadlines
• Highly organized and responsive with great attention to detail
• Positive attitude, creative, and innovative mindset
• Must. Love. Pets

Compensation:

• The pay range for this position is $93,314 - $100,492 CAD on a full-time schedule.
• Along with base salary, this role will be eligible for monthly bonuses.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Benefits and Perks:

• Employer-paid extended health coverage for you and your family
• Trupanion will partner with Wealthsimple to register your RRSP, pension, etc.
• Four weeks of paid time off and 11 paid float holidays (you can decide which days are most important to you!)
• Five weeks, paid, sabbatical after five years of employment
• Employer-paid medical insurance for one pet (cat or dog)
• Paid time off to volunteer at nonprofit organizations
• Open, casual, pet-friendly, and fun work environment

For more information about Trupanion, visit https://trupanion.com/about

Learn more about how Trupanion has revolutionized our industry and the reimbursement model: https://www.youtube.com/watch?v=vdWZ4KHiPTQ

Trupanion is an equal opportunity employer and embraces diversity. We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.

We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.