Lifecycle Marketing Manager

Job Description

The Lifecycle Marketing Manager at Postscript will oversee the strategy drive execution for engaging potential and newly acquired customers, and nurturing them across the customer lifecycle. They will do this through mapping the prospect to customer journey and developing a data-driven strategy to best reach and engage customers across various channels..

Reporting to the head of growth marketing, the lifecycle marketing manager will seek to maximize net-new pipeline, minimize CAC increase customer LTV by delivering tailored marketing campaigns specific to funnel stages; development of effective cross-channel strategies and efficient campaign execution is critical to the role.

The Lifecycle Marketing Manager will harness data and insights to create segmented, targeted campaigns and ultimately drive engagement revenue for Postscript

Primary duties

• Drive execute strategy for prospect, customer partner lifecycle communication cadence
• Co-administration in partnership with Marketing Ops of Hubspot, our Marketing Automation platform, and expert / main POC for campaign execution other Hubspot users
• Support execution of demand gen tactics via HubSpot adjacent tools
• Ownership over email channel optimization, calendar and build/distribution for all audience segments
• Partner with growth marketing team on cross channel execution tied to campaign plans inclusive of digital, field comarketing
• Ongoing channel conversion analysis cross-channel journey mapping in partnership with growth team marketing operations

What We’ll Love About You

• 4+ years of B2B SaaS marketing experience
• Experience as a Hubspot admin or power user (list building segmentation, campaign creation reporting)
• Previous experience planning executing lifecycle marketing programs across customer journey
• Proven ability to lead campaign execution on a cross-functional level
• Working in hyper growth environment is a plus
• Nice to have: experience with adjacent lead generation customer marketing tools such as paid advertising, website chat, pop-ups, customer in-app, etc

What You’ll Love About Us

• Salary range of USD $127,000-$140,000 base plus significant equity (we do not have geo based salaries)
• High growth startup - plenty of room for you to directly impact the company and grow your career!
• Work from home (or wherever)
• Fun - We’re passionate and enjoy what we do
• Competitive compensation and opportunity for equity
• Flexible paid time off
• Health, dental, vision insurance

What to expect from our hiring process :

• Intro Call: You’ll hop on a quick call with the Recruiter so we can get to know you better — and you can learn a little more about the role and Postscript.
• Hiring Manager Intro: You’ll hop on a quick call with the Hiring Manager so your future Manager can get to know you better — This is a great time to learn more about the team position.
• Homework Assignment: We will send over an exercise that challenges you to solve a problem come up with a creative solution, or outline how you've solved a problem in the past. Get a feel for what you’ll be doing on a daily basis!
• Virtual Onsite Interviews: You’ll be meeting with 2-4 team members on a series of video calls. This is your chance to ask questions and see who this role interacts with on a daily basis.
• Final FEACH Interview: This is our interview to assess your ability to represent how you work via our FEACH values. As we build the #1 team in Ecommerce, we look for individuals who embody FEACH professionally and personally. We want to hear about this in your final interview!
• Reference Checks: We ask to speak with at least two references who have previously worked with you, at least one should be someone who has previously managed your work.
• Offer: We send over an offer and you (hopefully) accept! Welcome to Postscript!