Performance Marketing Specialist

About Toptal

Job Summary:

Responsibilities:

• Maximize paid media driven revenue by providing Toptal with a steady stream of high-potential prospective clients.
• Contribute to the development and implementation of a comprehensive marketing strategy aligned with the company’s overall business objectives.
• Identify new opportunities for brand growth and revenue generation across paid social media, display and other advertising channels, while working with a team to further enhance our SEM efforts.
• Help Executives, Marketing Strategists, and the Senior Leadership team craft and hit KPIs that relate to their initiatives and OKRs.
• Assist in building forecasts and projections that relate to the expected ROI on marketing campaigns, traffic, user acquisition, and other areas of marketing that require robust and rigid financial analysis.
• Work with the Business Analytics and Marketing Strategy teams, extrapolating insights and turning those insights into actionable strategies that the Performance Marketing team can leverage to create marketing initiatives.
• Ensure the team is maximizing the impact of all performance marketing experiments by maintaining organized playbooks, automated systems, and dashboards that track the states and thresholds related to each experiment.
• Contribute to the generation of new ideas that push the boundaries of what’s possible within Performance Marketing.
• Manage all day-to-day operations, including campaign strategy, execution, analysis, and reporting.
• Constantly ideate new ways to grow and improve channel efficiency in order to build an offering.
• Ensure Paid Media is running in accordance with industry best practices and maintain immaculate long-term tracking.
• Generate reports and analyze data to draw out actionable insights from complex data sets using tools like Google Sheets, Excel, Google Data (Looker) Studio.
• Collaborate with creative and content teams to develop ad copy, visuals, and landing pages that improve CTR and conversion rates.
• Lead high visibility calls with stakeholders, including analysis, recommendations, performance, and status updates.
• Assist with building and refining audience strategies across paid social, programmatic, and OLV, leveraging first-party data, lookalike modeling, in-market segments, and contextual targeting to reach high-value users.
• Design and execute structured A/B and multivariate tests on audiences, creatives, and placements to identify performance drivers and continuously improve campaign efficiency.
• Create detailed campaign dashboards and recurring reports, highlighting performance by audience segment, platform, and creative. Translate findings into actionable recommendations for scaling and efficiency.
• Monitor audience performance trends, identify underperforming segments, and reallocate budget toward high-performing cohorts to maximize ROAS and lead generation goals.
• Put together and deliver tactical presentations that clearly deliver meaningful result data, insights and go forward recommendations.

In the first week, expect to:

• Onboard and integrate into Toptal. Meet with the teams and people you will have working relationships with.
• Work closely with the VP of Performance Marketing and Director of Marketing Strategy to get a fundamental understanding of the teams, product, and business operations.
• Work closely with the Paid Media team to dive deep into our history, assets, roadmap, and unexplored opportunities that you will be able to lead.
• Independently start to study and learn the Toptal platform and product suite.
• Work to get up to speed with how the organization runs, including how our OKRs, RACIs, and other operational frameworks work.

In the first month, expect to:

• Familiarize yourself with our current paid media strategies and areas for growth.
• Have a good understanding of Toptal’s historical paid media performance, including seasonal trends and major past experiments.
• Develop an understanding of the niche opportunities in Toptal’s verticals.
• Take full ownership of all paid social, display and affiliate strategies, as well as joint ownership of SEM strategy.

In the first three months, expect to:

• Launch and evaluate your own paid media growth ideas.
• Deliver successful performance marketing strategies that can be further iterated and replicated.
• Work closely with other teams on cross-channel initiatives.
• Develop a thorough understanding of Toptal’s paid media growth process.
• Have a very strong understanding of how the Marketing function and all related internal functions work together to produce outcomes.
• Charter a path for ensuring collaboration is strong and work output remains at an extremely high-quality level for all Marketing-related initiatives.
• Garner the trust of your peers and the individuals who you’re most closely working with.

In the first six months, expect to:

• Demonstrate significant impact on paid media channel growth and cost-efficiency improvement.
• Become Toptal’s expert in paid social and OLV strategies. You will hold a pivotal role in generating company revenue and driving growth.

In the first year, expect to:

• Scale the performance and work output of Performance Marketing significantly.
• Demonstrate the successful implementation and execution of several new growth strategies and tactics.
• Garner the trust of the Executive and Marketing Senior Leadership team in your ability to lead and execute performance marketing strategies for the long term.

Qualifications and Job Requirements:

• Bachelor’s degree required.
• 2-4 years of experience in paid media, specifically paid social and OLV (high proficiency), as well as SEM (familiarity).
• Expertise with annual Paid Media budgets in excess of $1M/yr.
• Experience in the end-to-end ideation, implementation, analysis, and promotion of Paid Media growth strategies.
• You must have the ability and willingness to review, with meticulous attention to detail, all of the final work product that your team creates. This needs to hold true for both analytical and creative work.
• Demonstrated experience growing revenue at scale via performance marketing, preferably within a B2B technology or services company.
• Experience with A/B testing strategies.
• Experience with summarizing results into slide decks.
• Experience presenting to large teams and executives.
• Impeccable written and verbal communication skills in English.
• Experience working with a number of stakeholders, both internal and external, across time zones and geographies.
• Innate curiosity and willingness to learn, and an obsession with growth performance.
• This is a remote position that requires a motivated self-starter. No one will monitor your working hours but you will be expected to consistently contribute value and deliver results.
• Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts.
• You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.