TheCreed

The House of Creed is an authentic, luxury perfume house dedicated to the creation of highly original, artisan fragrances for men and women, made from the finest perfume ingredients the world has to offer. This unique story began in 1760 when a pair of scented leather gloves were delivered to King George III by a new London tailoring company. Founded by James Henry Creed in the same year as the young King’s accession, the House of Creed started its journey as an exquisite tailor based in Mayfair, London. Since then, the House of Creed has gone on to create some of the finest garments and fragrances for the discerning for over 260 years, shifting from its tailoring heritage into one of the world's leading niche perfume houses. The company moved to Paris in 1854.

Today, Creed travels extensively to source, research, inspect and commission the finest materials from around the globe. Rose from Bulgaria, Turkey and Morocco, Florentine Iris, Calabrian bergamot, Haitian vetiver, Bourbon vanilla, Italian jasmine and the finest ambergris are just a few of the signature ingredients found in Creed fragrances. Creed perfumes are original, expressions of a unique and particular style; they are fragrances with personality and seem almost personalized. Over the centuries, the Creed family has produced over 200 perfumes all testifying to a unique creative spirit that has been passed, together with a keen inherited nose, from father to son through seven generations. Olivier Creed, “Créateur Parfumeur” and direct descendant of James Henry Creed, continues this great tradition. Accompanied by his son Erwin, Olivier travels extensively to source, research, inspect and commission the finest materials. The brand's focus on legacy and creativity attracts high-end clientele seeking exclusive fragrances. With manufacturing based in Paris and a commitment to traditional infusion techniques, Creed ensures superior quality and authenticity in its fragrances. This dedication to craftsmanship is leveraged to target customers who value artisanal products and exquisite detailing. In February 2020, the private equity group BlackRock announced that it would become the majority shareholder of Creed. In June 2023, Creed was acquired by Kering.