The Marketing Analyst specializing in Social Media and Content blends analytical skills with creativity to fortify marketing initiatives. This role involves making social media campaigns, crafting engaging content, and delivering crucial support to the marketing team. This position presents an exciting chance to leverage both analytical skills and creativity to propel impactful marketing campaigns.
Responsibilities:
- Content creation for social media strategies, and its distribution across different platforms to maximize reach and impact.
- Writing blogs, resources, and other content.
- Performing monthly metric analysis to evaluate the performance of marketing content and campaigns, gain insights into audience engagement, and determine the effectiveness of current strategies.
- Provide support to the Marketing Manager in coordinating marketing events, including webinars, roundtables, events in the US, and other related activities. This includes managing logistics and assisting in planning content.
- Collaborate with other departments to align marketing strategies with overall business goals.
Requirements
Essential:
- Advanced student or graduate in Marketing, Communications, Business Administration with orientation in Marketing, or related field.
- Minimum 1 year of experience in a marketing or related role, preferably with exposure to digital marketing strategies.
- Proficient in English (C2 level) with strong written and verbal communication skills.
- Copywriting skills with the ability to create impactful marketing messages and content.
- Proficiency in photography, content recording, and coverage of team activities.
Desirable:
- Strong attention to detail, creativity, and a passion for marketing and brand building.
- Enthusiasm for staying updated on industry trends and emerging marketing technologies.
- Analytical mindset with the ability to interpret data and make data-driven marketing decisions.
Benefits
We believe that great work happens where people feel inspired and challenged. These are just a few things we offer to make this happen.