Tatari

Tatari is revolutionizing television advertising by building the infrastructure to modernize the way brands, agencies, and publishers buy, measure, and optimize TV campaigns. Through groundbreaking technology, Tatari is transforming TV into a digital-like experience, offering unprecedented automation, control, and transparency. The company was founded out of a first-hand need to navigate the antiquated TV advertising industry, recognizing that a more data-driven and efficient approach was essential. Initially focusing on combining technology and data science to enable advertisers to manage linear and streaming TV ads within a single self-serve platform, Tatari has since expanded its vision. The platform now connects supply and demand partners, empowering them with sophisticated tools for media buying and performance measurement.

At the core of Tatari's innovation is its commitment to data science and engineering. The company develops proprietary measurement techniques and analytics that allow clients to optimize their ad buying strategies based on real outcomes, such as sales, website visits, or app installs, rather than just impressions or views. This focus on incrementality and return on ad spend (ROAS) sets Tatari apart. Tatari's platform is designed to handle the complexities of the converging TV and digital advertising landscapes, offering solutions like the AI-Enabled Planning Engine, which automates the creation of media plans with speed and accuracy. Furthermore, initiatives like 'Vault,' a privacy-first technology solution for CTV advertising, demonstrate Tatari's dedication to advancing the industry with cutting-edge, privacy-compliant tools. By continuously innovating and expanding its technological capabilities, Tatari empowers businesses of all sizes to leverage the power of TV advertising effectively and efficiently, making it an accessible and measurable channel for growth.