Lead Generalist Creatives

What You'll Do

• Design and refine a wide range of creative outputs, including brand identity, visual systems, presentation decks, social graphics, ad creative, and digital assets, with speed, precision, and creativity.
• Create and evolve visual identities, design systems, and brand guidelines that ensure consistency and impact across platforms and formats.
• Translate strategy into scalable, cohesive visual systems that strengthen brand storytelling and recognition.
• Guide creative direction across multiple projects, ensuring work connects to purpose, strategy, and client goals.
• Explore and integrate Generative AI tools (e.g., text-to-image, layout automation, generative variations) to accelerate design exploration, streamline workflows, and inspire new visual directions.
• Ensure AI-assisted design outputs align with brand guidelines, tone, and visual systems.
• Connect design decisions to brand and business goals, balancing creative vision with practical outcomes.
• Use insights and performance data to refine creative approaches and elevate storytelling.
• Present and communicate creative work to internal stakeholders and external partners with clarity and purpose.
• Coach, mentor, and inspire designers through constructive feedback, creative guidance, and recognition of contributions.
• Collaborate with Creative Ops, Strategy, Project Managers, and Marketing teams to ensure design outputs meet both creative and business goals.
• Foster a psychologically safe, inclusive environment that encourages open feedback, learning, growth, and shared ownership.
• Contribute to maintaining organised project files, documentation, and design libraries for future scalability.
• Lead by example, staying grounded under pressure, embracing change, and championing collaboration.

What You'll Bring

• Excellent English communication skills, with the ability to express creative ideas clearly and supportively.
• 5+ years of experience as a creative lead or senior designer, with a strong portfolio showcasing creative excellence across branding, presentations, and advertising, with examples of AI-enhanced work.
• Demonstrated versatility across content and brand design disciplines, with comfort working across a broad range of formats and use cases.
• Advanced skills in design tools, including Adobe Creative Suite, Figma, and presentation platforms.
• Proficiency in AI tools and workflows, integrating them thoughtfully and intentionally into the creative process.
• Experience leading project teams, mentoring peers, and contributing to a shared creative vision.
• Skilled in giving and receiving feedback with empathy and professionalism.
• Strong communication and leadership skills, able to inspire and align distributed, multidisciplinary teams.
• Comfortable engaging with internal and external partners in both creative and strategic discussions.
• Proven ability to manage multiple projects while maintaining attention to detail, creative integrity, and team well-being.
• A collaborative, ego-free mindset that values feedback, empathy, and shared success.