Head of Influencer

About Us

We are an innovative iGaming company offering a comprehensive suite of crypto-focused products, including sportsbook and casino experiences. By combining cutting-edge technology with a deep understanding of the crypto space, we aim to revolutionise the betting and gaming experience for a global audience.

Our mission is to create the most effortless and accessible betting and gaming entertainment experience, delivering innovation and personalisation at every touchpoint.

Our vision is to become a leading player in the betting industry by combining seamless user experiences with groundbreaking personalisation and community-driven engagement.

Whether it’s through competitive sportsbook offerings or immersive casino gameplay, we are dedicated to creating a unique and engaging platform. Join us in shaping the future of crypto iGaming.

Purpose of the Role

We are seeking an exceptional Head of Influencer to architect, execute, and scale our global influencer strategy for a next-generation crypto igaming platform. Operating at the intersection of gaming, entertainment, and crypto culture, our platform is built by seasoned betting and Web3 operators with a mission to redefine on-chain betting, mainstream reach, and creator-driven growth.

This role is for a leader who blends creative instinct with commercial rigour, capable of running end-to-end influencer campaigns across mainstream creators, gaming personalities, Twitch/YouTube talent, KOLs, TG/CT influencers, and emerging media formats.

The Profile

Ownership, Precision & Creator-Driven Growth; We’re looking for a strategic, execution-obsessed operator with deep experience scaling influencer programmes in high-velocity, ROI-driven environments. You drive campaigns like an entrepreneur: data-led, accountable, relentless, and creative.

Ownership Mindset: You treat the creator pipeline and influencer performance as your own business - owning budgets, outcomes, conversion metrics, and long-term creator relationships.

Execution Monster: You operate with high velocity and precision, designing structured, replicable playbooks for multi-channel influencer acquisition, campaign deployment, and performance optimisation.

Creator-Native Communication: You understand creators; you speak their language. You negotiate, build trust, close deals, and keep talent aligned with the brand.

Role and Responsibilities

Strategic Influencer Planning & Global Growth

• Own and deliver the full global influencer strategy across YouTube, Twitch, TikTok, X, CT, Telegram KOLs, gaming creators, and mainstream personalities.

• Develop the vision, strategy, and long-term roadmap for creator-driven growth.

• Identify new audience segments and growth opportunities across crypto, gaming, and mainstream audiences.

• Analyse market trends, creator formats, platform changes, and competitor activity.

End-to-End Campaign Execution

• Manage influencer campaigns from strategy → outreach → negotiation → briefing → content oversight → contracts → tracking → performance optimisation.
  Build and scale repeatable paid and revenue-share influencer programmes.

• Own all funnel metrics: CPR, CPA, first-time depositors (FTD), LTV, creator ROI, and campaign payback.

• Collaborate with Creative to produce assets, hooks, content direction, and scalable narrative formats.

Creator Acquisition, Relationship Management & Partnerships

• Source, negotiate, and close deals with mainstream influencers, gaming creators, crypto KOLs, and performance-driven affiliates.

• Establish long-term partnerships with top-tier influencers, agencies, and networks.

• Build VIP and “hero creator” programmes designed for ongoing content, exclusives, and deeper integration.

• Ensure full compliance, brand alignment, and risk management across all partnerships.

Cross-Functional Alignment & Delivery Leadership

• Work closely with Marketing, Product, Ops, VIP, Compliance, and Exec teams to ensure campaign quality, speed, and alignment.

• Translate brand and commercial strategy into actionable influencer workstreams.

• Communicate clearly and proactively on pipeline, risks, delivery timelines, and performance.

Performance Insights, Optimisation & Reporting

• Own all influencer analytics and dashboards: real-time metrics, ROI, retention, player value, and attribution.

• Implement structured A/B tests, content iteration cycles, and tiering systems.

• Optimise budget allocation monthly based on performance data.

• Report creator performance and insights to senior leadership.

Work Experience and Skills

• 5+ years experience running influencer/KOL programmes, ideally in igaming, crypto, gaming, or high-GMV consumer apps.

• Proven track record of delivering ROI-positive influencer campaigns at scale.

• Strong negotiation skills and deep familiarity with creator culture and agency processes.

• Ability to run high-velocity execution with clear structure and measurable outcomes.

• Strong understanding of paid acquisition metrics, funnel data, attribution, and performance optimisation.
  Experience working with compliance-heavy or regulated industries is a plus.

• Web3/crypto experience strongly preferred.