United States onlyResponsibilities
- Collaborate closely with your sales and sales development teams to create and implement a performance-based, omni-channel demand gen strategy
- Work with the extended digital marketing team to leverage the data in your region to provide insights and trends to support your team, and marketing programs
- Collaborate closely with the Global Events Manager to curate content and select speakers for industry-specific and regional events
- Understand our buyer’s journey and build go-to-market strategies and corporate campaign initiatives that articulate our value proposition and drive best-in-class demand gen programs and events
- Define and implement scalable marketing strategies and processes based on client segments and buyer personas to drive market expansion and increase revenue
- Monitor, track, and report success metrics of all programs, communicating results to sales and providing recommendations for continuous improvement
Mandatory Skills, Knowledge, and Experience
- Proven success managing and executing multi-channel demand generation programs and events.
- 5+ years of ABM experience contributing to pipeline and deal acceleration with a B2B Enterprise sales team of 5 or more reps.
- A deep understanding of demand generation performance metrics, lead progression and conversions from early TOF marketing stages, through the end of the sales cycle and into customer advocacy
- Data-driven with strong analytical skills who can identify trends and insights to support deal acceleration.
- Deep understanding of B2B marketing funnel, lead progression and conversions from early TOF marketing stages thru the end of the sales cycle and into customer advocacy.
- Strong organizational skills with a sense of urgency and the ability to manage competing priorities.
- Excellent written and verbal communication skills
- Working knowledge of marketing automation and capable of developing robust email nurture streams to support your region
- A team player with strong cross-functional project management skills.
- A positive attitude and a passion for building pipeline!
- Familiarity with a range of marketing automation and analytics tools
- HubSpot, Demandbase, Salesforce, and Google analytics experience
- Experience marketing to financial institutions
