Loyalty Program Marketing Manager (m/f/d)

Are you passionate about customer loyalty and love crafting marketing strategies that truly connect? At SIXT, we’re looking for a data-driven and customer-obsessed Loyalty Program Marketing Manager (m/f/d) to lead the global growth of our points-based Rewards Program. If you thrive in a fast-paced, collaborative environment and want to shape how millions of customers engage with our brand – then join Team Orange and apply now!

YOUR ROLE AT SIXT

• You develop and own the annual marketing strategy and roadmap for our global Rewards Program, ensuring alignment with overarching business goals

• You create detailed campaign plans with clear budget allocation and promotion timelines to increase member acquisition and lifetime value

• You design and implement multi-channel strategies across email, digital, and in-location touchpoints to grow and retain our member base

• You leverage customer data to deliver personalized communications, offers, and benefits that enhance engagement

• You manage loyalty campaigns from concept to execution, including briefing, targeting, deployment, and post-campaign performance reviews

• You define, track, and report on key KPIs such as member growth, churn, engagement, and campaign ROI

YOUR SKILLS MATTER

• Experience You have 5+ years in marketing with at least 3 years focused on Rewards Programs, CRM, or retention marketing

• Results You bring a proven track record of driving measurable results through strategic marketing campaigns

• Data Skills You are confident working with customer data and turning insights into actionable marketing strategies

• Tools/Systems You have hands-on experience with loyalty platforms (e.g. Salesforce, Comarch) and marketing automation tools

• Industry Knowledge You ideally have experience in the travel, hospitality, or rental industry and understand the dynamics of a points-based program

• Soft Skills You are customer-obsessed, highly collaborative, and an excellent communicator who thrives in fast-paced environments, fluency in English is mandatory

WHAT WE OFFER

• Generous Time Off Enjoy 28 days of vacation, an additional day off for your birthday, and 1 volunteer day per year
• Work-Life Balance & Flexibility Benefit from a hybrid working model, flexible working hours, and no dress code
• Great Employee Benefits Access discounts on SIXT rent, share, ride, and SIXT+, along with partner discounts
• Training & Development Participate in training programs designed for your personal growth and development
• Health & Well-being Private health insurance to support your well-being
• Additional Perks Enjoy the Coverflex advantage system to enhance your employee experience

About us:

We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight. Get started with us and apply now!