Sequence

SequenceHQ is a financial software company designed to simplify the operations stack for businesses. Many companies, especially B2B SaaS organizations with hybrid or usage-based pricing models, face significant challenges in managing their revenue-related workflows. Existing tools often fail to automate revenue collection efficiently for custom contracts and complex pricing strategies, leading to manual work, potential errors, and a disconnect between sales and finance teams. This fragmentation of tools and siloed data can hinder a company's ability to scale, iterate on pricing, and gain a real-time pulse on its financial health. Our customers often struggle with sifting through CRMs or old email chains to find contract, pricing, and billing data, leading to inefficiencies and a lack of clarity.

Sequence provides a unified infrastructure to automate revenue collection and management, empowering B2B finance and commercial teams. Our platform allows businesses to design and iterate on their pricing and revenue flows seamlessly, from creating and signing contracts to automating billing, invoicing, and revenue recognition. We help companies manage custom quotes that win customers, all synced with their CRM, and enable finance and accounting teams to automate manual billing and stop invoicing errors, sharing revenue numbers with confidence. For engineering and product teams, Sequence allows them to focus on core product work instead of building and maintaining internal billing tools, while delighting customers with seamless billing experiences. By offering a comprehensive solution for quoting, billing, usage metering, and receivables automation, Sequence helps companies scale from seed to IPO, expand into new markets and product verticals, and maintain a real-time understanding of their business. Our goal is to bridge the gap between sales and finance, providing a single source of truth and eliminating the chronic over-reliance on developers for FinOps automation.