Digital Strategist

About the role:

We are seeking a highly skilled and dynamic Digital Strategist to manage our digital presence and drive strategic initiatives across our Mexico website. The ideal candidate will possess a deep understanding of web technologies, user experience principles, and digital marketing strategies and will thrive in a cross-functional team environment. You will be responsible for developing and executing a localized, comprehensive web strategy that aligns with the company's goals and objectives. In order to succeed, you need a combination of creativity, analytical skills, and strategic thinking to achieve marketing objectives.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, and countless opportunities to experiment and master your craft in a hyper-growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.

Click here to learn about what we value at Samsara.

In this role, you will:

• Web Strategy: Develop and implement a cohesive web strategy for the Mexico region that supports the company's overall objectives including brand awareness, lead generation, and customer engagement. This includes staying up-to-date with the latest trends and best practices in digital marketing and implementing innovative strategies to drive growth.
• Website Management: Oversee the day-to-day management of the Mexico website, ensuring that it remains up-to-date, is localized, user-friendly, and optimized for search engines.
• Localization: Collaborate with our Localization Manager and the Content, Product, and Customer Marketing teams to ensure relevant messaging, content, and imagery across the site.
• User Experience Optimization: Partner with the Mexico Marketing team and our UX Manager to identify opportunities for innovative ways to improve the user experience and increase conversion rates.
• SEO and SEM: Partner with our SEO and Paid teams to ensure we have strong, localized strategies to improve the website's search engine visibility and drive organic and branded keyword traffic.
• Analytics and Reporting: Utilize web analytics tools to track key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and partner with our Analytics team for data-driven insights to optimize website performance and inform future strategic decisions.
• Cross-Functional Collaboration: Work closely with Growth, Product, Events, and Customer Marketing to:
• Align marketing strategies with business objectives and drive revenue growth.
• Conduct market research and competitor analysis to identify opportunities and stay ahead of industry trends.
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 4+ years of experience in digital marketing with a focus on web strategy, localization, and website management.
• Experience with website management platforms (eg. Contentful), and web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Strong understanding of digital marketing channels and techniques, including search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) advertising, social media, email marketing, and content marketing.
• Able to interpret data, generate insights, and make data-driven decisions.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Solid experience with testing various functionalities, form fields, page templates/modules, and CTA’s on a website.
• Creative thinking and problem-solving skills, with a passion for driving innovation to meet our internal and external customer’s needs.
• Professionally fluent in English.

An ideal candidate also has:

• Global marketing experience.
• Basic HTML/CSS knowledge.
• Proficiency in web analytics tools such as Google Analytics, Mixpanel, and Contentsquare.