Vice President Marketing

Working at Ruhrpumpen means being part of a team that values innovation, dynamism, and creativity. Join our team, experience making a difference and build your career!

Position Overview

Own the go-to-market strategy by industry and drive profitable growth across the different End User Markets / Industries in which Ruhrpumpen participates. Lead market segment managers to build demand, shape product/solution roadmaps with PLMs/R&D, raise win rates, and expand participation in prioritized markets.

Key Responsibilities

Strategy & Leadership

• Set market strategy and positioning per segment (customer prioritization, channels, solution offers).
• Lead and coach Segment Managers; clarify interfaces and decision rights in a matrix with Regional Sales VPs/Directors.

Business Development

• Build 3-year growth plans with bookings, margin, and share goals; translate into regional targets.
• Drive “must win” discipline and pipeline hygiene (monthly reviews, strategy challenges, CRM hygiene).

Strategic Planning

• Co-own segment roadmaps with PLMs/R&D for new/adjacent applications.
• Coordinate with Brand/Comms and Sales Enablement for segment content, training, and campaigns; raise influence at EPCs/design institutes.

Cross-Functional & Governance

• Participate in RP’s Steering Committee and cross-functional forums to set priorities and remove execution bottlenecks.
• Provide quarterly segment performance readouts to executive leadership/Board.

Key Performance Indicators (KPIs)

• Bookings growth by segment.
• Hit rate (quote-to-order) and cycle time; GPS quote level adherence.
• Pipeline coverage & quality; CRM data completeness and “must win” follow-through.
• New offer adoption: roadmap milestones met
• Increase market Approved Vendors Lists acceptance

Qualifications

• 12–15+ years in industrial Global B2B (pumps / rotating equipment or adjacent /Engineering Firms) with segment leadership experience.
• Proven market development and matrix leadership across regions.
• Strong command of CRM and quoting governance.
• Demonstrated partnership with other areas to shape roadmaps and bring new/adjacent offers to market.
• Executive communication and relationship skills for senior customers, EPCs/design institutes, and internal leaders.

Working Relationships

Internal: Regional Sales Directors/VPs; Product Line Managers; R&D/Product Development; Sales Ops (CRM/GPS); PMO/Operations/Quality; Brand & Communications; Finance.

External: End-users, EPCs/design institutes technology collaborators.

Reports to: President, Sales & Marketing

Direct reports: Market Segment Managers

Travel: 30–40% (global)

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