Marketing Automation Manager

Helping Save More Lives

That’s our mission. It’s our business. We are seeking an experienced leader who is passionate about making a commitment to our mission.

RQI Partners is a partnership between the American Heart Association and Laerdal Medical.

We invite you to review the requirements of the position below. If this career opportunity has piqued your interest, RQI Partners wants to hear from you.

Helping Save More Lives. — Our Mission, Our Business.

RQIP Benefits Include:

• Generous PTO & Holidays
• Remote Work Environment (some positions require travel)
• Comprehensive Medical, Dental and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Employee Assistance Program
• Tuition Reimbursement
• Professional Development Opportunities
• Student Loan Repayment Assistance
• Eligibility for Annual Bonus
• Wellness Reimbursement Program
• Pet Insurance

Position Overview

The Marketing Automation Manager is accountable for increasing operational efficiency using technology to streamline, automate, and measure marketing tasks and workflows. We are seeking a data-driven, organized and passionate individual, who can dive deep to improve process efficiency and solve problems for key stakeholders. A proven track record in taking on end-to-end ownership and successfully delivering results in a dynamic business environment is strongly preferred.

The Marketing Automation Manager maintains and grows relationships with key internal and external colleagues, including business systems, program management, customer support, members of the field organization, agency partners and vendors.

Accountabilities

• Marketing Automation: Accountable for implementing the marketing automation roadmap to scale practices, launch new features, and suggest investments to support future business growth. Perform technical project management of the marketing automation development lifecycle, including requirements gathering, design/development, testing, configuration, and administration in partnership with the Salesforce team.
• AI/Chatbot Functionality: Responsible for collecting relevant data from various sources to ensure its accuracy to build machine learning experiences and natural language processing via artificial intelligency (AI)/Chatbot functionalities to enhance decision-making processes.
• Marketing Technology: Maintain system data integrity of our marketing automation platform, Pardot (now Account Engagement), in connection with parent organizations and CRM, Salesforce. Utilize marketing automation tools to modify scoring models, collaborate in developing and continuously optimizing lead scoring and management processes, ultimately resulting in advancing customers along their decision journey.
• Troubleshooting: Responsible for identifying opportunities for enhancement with the marketing technology stack and offering recommendations and implementing improvements for enhanced functionality.
• Campaign Web Management: Responsible for implementation of multi-channel campaigns from business requirement to execution across Pardot (now Account Engagement), WordPress, Gravity, forms, landing pages, email, etc.
• Contact/Lead Management: Monitoring the customer decision journey. Develop segmented journeys and logic for each audience type. Responsible for enhancing manual lead process ensuring automation workflows and follow up with customers through automation adhere to standard operating procedures – overall ensuring customers and prospects are supported throughout the decision journey.
• Data & Analytics: Ongoing measurement and reporting on the performance and overall effectiveness of marketing technology automation progress, campaign performance, and lead management.
• Stakeholder Relationships: Collaborates with internal and external stakeholders (particularly Customer Impact, Programs, Implementations and Business Systems teams) on enhancing and identifying issues with the lead management process and integrations with marketing automation platforms.
• Presentation & Communication Skills: Present ideas and final deliverables to internal and external teams and communicate with key stakeholders about marketing automation initiatives.

Required Skills and Competencies

• Bachelor’s Degree in information technology, data science, digital media, marketing, business, or related field
• Minimum 3-5 years of experience in digital marketing, marketing technology
• Experience in marketing automation systems (i.e. Pardot/Marketo) including setting up end-to-end marketing automation data flows required
• Certified in Pardot (now Account Engagement)
• Proficiency in data extraction
• Familiarity in developing chatbot logic and recommendation engines using OpenAI, Retune, Chatbase, and CustomGPT
• Interest in building AI-powered automation workflows
• Proven experience in Zapier automation, natural language processing and machine learning
• Experience with central sales tools (i.e. Salesforce)
• Intermediate proficiency with HTML/CSS
• Strong project delivery experience with MarTech, lead management, or demand generation operations (i.e. integrating new third-party tools, migrating CRM or marketing automation platforms)
• Solid knowledge of Google Analytics and reporting dashboards
• Strong decision-making skills
• Healthcare field and hospital marketing experience preferred, not mandatory

The estimated annual base salary for this position is $85,000 to $90,000. Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include the qualifications of the individual applicant for the position, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc..