Roku Inc.

Roku was founded on the principle of making television better for everyone. For consumers, the world of streaming can be a fragmented and often frustrating experience, with countless services, apps, and devices to navigate. Roku addresses this challenge by providing a simple, intuitive, and unified platform that brings all entertainment together in one place. Our mission is to be the streaming platform that connects and benefits the entire TV ecosystem. We pioneered streaming to the TV, and our focus remains on delivering an exceptional user experience. Whether through our affordable streaming players or the Roku OS integrated directly into smart TVs from dozens of leading brands, we ensure that customers have easy access to the content they love, from blockbuster movies and hit series to live news and sports.

Our customer-centric approach extends beyond just viewers. For content publishers, from global giants to niche creators, the challenge is reaching and monetizing a large, engaged audience. The Roku platform provides a powerful distribution channel, enabling them to build and grow their services. We also understand the needs of advertisers who are looking for more effective ways to connect with consumers in a post-linear TV world. Roku offers sophisticated advertising tools that allow brands to reach and engage consumers with precision and measure the impact of their campaigns. A key part of our value proposition is The Roku Channel, our own ad-supported service that provides thousands of free movies and TV shows, including exclusive Roku Originals. This not only gives our customers more value but also creates a powerful flywheel for our advertising business, ultimately creating a better, more accessible, and sustainable TV experience for all parties involved.