B2B Growth Marketing Manager

Right At School provides safe, engaging, and meaningful in-school and extracurricular programs to enrich the lives of students, give parents peace of mind, and enable schools to focus on their academic mission. This is a unique opportunity to join a growing marketing team focused on expanding Right At School’s presence in K-12 schools while positively impacting the lives of families and educators across the country.

About the Role:

We’re looking for an energetic and creative B2B Growth Marketing Manager to join Right At School’s growing marketing organization, helping to support our sales team by being a ‘co-pilot’ in RAS’ growth! This role is a combination of both strategy and execution in which you will serve as a partner and advocate for the sales team, playing an essential role in helping them meet their goals. Together, you will determine what marketing strategies have the highest success rates to build cross-channel campaigns that drive engagement and generate new partnerships. This is a great opportunity to join an organization with an amazing mission and help build focused marketing strategies to increase brand awareness and directly contribute to Right At School’s growth!

As the B2B Growth Marketing Specialist, you will:

• Coordinate territory planning with sales partners to design growth strategies focused on generating leads and pipeline opportunities that ultimately help our sales partners achieve annual goals.
• Plan, build, and execute integrated marketing campaigns in partnership with sales partners that may involve email marketing, direct mail, digital, social, and more.
• Collaborate with cross-functional teams to conceptualize and execute B2B marketing campaigns, leveraging creative thinking and market insights about K-12 school and district leaders.
• Manage account-based marketing activities in partnership with sales, including identifying target accounts while developing and executing prospecting efforts.
• Work with the creative and marketing operations teams to create customizable sales tools and marketing resources that enable the sales team to more effectively personalize prospecting and selling efforts, such as messaging guides, sales presentations, proposals, marketing collateral, email templates, and best practices.
• Partner with marketing operations to create analytics dashboards that monitor the performance of marketing campaigns, enabling you to conduct ROI analyses on all marketing activities.
• Collaborate with the events team to coordinate participation in and planning of regional events and conferences.
• Work with the creative and operations teams to design and develop custom assets to use in marketing campaigns.
• Manage your regional marketing budget in alignment with the annual growth marketing budget.
• Expect up to 10% travel within the United States.

Requirements

What We’d Like You to Have:

• Bachelor’s degree or equivalent experience in marketing, communications, childhood development/education, or customer management that gives you the skills to be successful in our industry.
• 3+ years of experience in a company with a high-touch focus on customer satisfaction!
• Strong communication skills - written and oral.
• Experience working with external and internal stakeholders to achieve shared goals
• Strong interest in a career in digital marketing, paid media, email marketing, event marketing and direct marketing.
• Experience in planning, prioritizing, and implementing customer facing strategies that generate leads and opportunities.
• Coordinate territory planning with sales partners to design growth strategies focused on generating leads and pipeline opportunities that ultimately help our sales partners achieve annual goals.
• Plan, build, and execute integrated marketing campaigns in partnership with sales partners that may involve email marketing, direct mail, digital, social, and more.
• Collaborate with cross-functional teams to conceptualize and execute B2B marketing campaigns, leveraging creative thinking and market insights about K-12 school and district leaders.
• Manage account-based marketing activities in partnership with sales, including identifying target accounts while developing and executing prospecting efforts

Benefits

Why Work For Us:

• Options for planning your future with 401K offered to all employees after working 1,000 hours.
• Comprehensive healthcare, dental, and vision plans with company contributions
• We offer a work environment that is diverse, inclusive and welcoming to all!
• We offer expecting parents twelve weeks of time off, which includes four weeks of full pay to increase the ability of families to balance the needs of work and home.
• Free childcare! Enroll your eligible children in any Right At School after-school program tuition-free so that you can focus on your career knowing your children are in good hands!

Here at Right At School, our commitment to equal opportunity runs deep. We really mean that. In order to achieve our goals, we need to work hard to create a diverse workforce so we can reach as many students, parents, and schools as possible. We embrace the uniqueness in everyone and we encourage each individual to be their true selves. Your age, skin color, beliefs, sexual orientation, nationality, disability, parental status, vet status, gender identity are valued here. We do not stand for discrimination or harassment of any kind. Come as you are.