Community Marketing Manager

Right At School provides safe, engaging, and meaningful in-school and extracurricular

programs to enrich the lives of students, give parents peace of mind, and enable schools to

focus on their academic mission. We partner with school districts to deliver a wide range of

programs on-site at their schools, including After School, Before School, Summer Camp, Break

Camps, PreK, and Electives. With the support of our growing marketing team, we’ve grown at

an exciting rate, now serving 53,000+ students across the country!

About the Role:

One of Right At School’s core values is to be “locally-inspired,” and that means we thoughtfully

tailor our programs, as well as marketing and communications, to the unique needs of our local

communities. That’s why we are seeking an energetic and creative Community Marketing

Manager to join our growing marketing organization. This role will serve as the vital link

between our national marketing strategies and on-the-ground marketing efforts. The Community

Marketing Manager will partner closely with our community-based leaders to develop

customized marketing plans designed to boost customer enrollment and retention. The ideal

candidate will have strong relationship-building skills, a knack for creative problem solving, a

service-oriented work ethic, and a desire to make a positive impact on kids, parents, and

communities.

As the Community Marketing Manager, you will:

• Build close, productive relationships with 14+ Senior Area Managers, meeting monthly to

discuss marketing opportunities in their regions.

• Develop and implement localized marketing strategies to drive enrollments in RAS

school districts across the country.

• Develop a “community marketing menu” with go-to strategies and templates to

streamline our response to common requests (for example, a menu of various

promotions we can run to boost enrollments in a district, complete with marketing

templates for each type of promotion).

• Collaborate with the Event Marketing team to develop a tiered model for local consumer

marketing events, complete with ready-to-order event kits (ranging from ice cream

socials to large, RAS-hosted community events).

• Manage the creation of “community marketing kits,” coordinating with our supplier to

print, kit, and ship marketing materials to community leaders.

• Collaborate closely with Marketing Team colleagues – project managers, strategists,

writers, designers, automation specialists, and analysts – to bring your marketing plans

to life.

• Manage incoming marketing requests from our community leaders, replying to all

inquiries in a timely manner, and consulting with requestors to fully understand their

unique needs.

• Write copy for unique communications, email templates, printed collateral, local

advertising, etc.

• Create detailed “Community Marketing Playbooks” for all national enrollment campaigns,

equipping community leaders with best practice marketing tactics, event guidance, and

direct links to resources.

• Participate in team workshops, helping to shape our national consumer marketing and

brand strategies.

• Manage consumer-facing social media accounts, posting local program spotlights and

responding to comments/messages in a timely manner.

Requirements

What We’d Like You to Have:

• Bachelor’s degree, preferably in a business-related field.

• 2–4 years of experience in community-focused marketing or promotions; examples

include community engagement positions within education/childcare, sports,

government, or nonprofit organizations, retail or consumer packaged goods companies,

or any franchise model-based business.

• Strong communication skills – written and verbal. Being an active listener is a must.

• Experience collaborating “up and across” an organization, working with colleagues and

supervisors to solve complex problems and achieve business goals.

• Interest in growing your marketing skill set and staying up-to-date on industry trends and

best practices.

Benefits

Why Work For Us:

• Full-time remote work, with occasional travel for in-person workshops and retreats.

• Options for planning your future with a 401K plan offered to all employees after working

1,000 hours.

• Comprehensive healthcare, dental, and vision plans with company contributions; option

to enroll in a flex spending account (FSA) and supplemental insurance plans.

• Two weeks of paid time off, one week of paid sick leave, and paid holidays throughout

the year.

• We offer a work environment that is diverse, inclusive, and welcoming to all!

• We offer expecting parents twelve weeks of parental leave, which includes four weeks of

full pay to increase the ability of families to balance the needs of work and home.

• Free childcare! Enroll your eligible children in any Right At School after school program

tuition-free so that you can focus on your career knowing your children are in good

hands!

Right At School is an Equal Opportunity Employer

Here at Right At School, our commitment to equal opportunity runs deep. We really mean that.

In order to achieve our goals, we need to work hard to create a diverse workforce so we can

reach as many students, parents, and schools as possible. We embrace the uniqueness in

everyone and we encourage each individual to be their true selves. Your age, skin color, beliefs,

sexual orientation, nationality, disability, parental status, vet status, gender identity are valued

here. We do not stand for discrimination or harassment of any kind. Come as you are.