Global Content Strategy Lead, Consumer

As the Global Content Strategy Lead, Consumer, you will shape how ResMed shows up and engages with consumers throughout their journey to better sleep. You will be responsible for generating high quality, data-informed content that is utilized to its full potential. This content will be deployed through channels and touch-points that accurately reach target segments and compel them to take action, ultimately driving business results through conversion, retention and engagement. In this role, you will lead a team of content strategists and partner broadly across the organisation on content production, deployment and measurement.

Let’s talk about Responsibilities:

• Establish global content strategy informed by audience segmentation, journey stage and readiness
• Evaluate content needs at all phases of the marketing funnel to ensure content is developed to attract, nurture, and convert those on the ‘journey to healthy sleep
• Lead content planning, tracking, and ROI, adjusting and optimizing development and deployment based on learnings
• Establish a content knowledge hub, capturing results and learnings and applying those for future content strategies and plans
• Ensure content plan and individual content pieces ladder up to key strategic imperatives and have measurable impact on the business
• Work with regional marketing teams to select and optimize the distribution of content so that the right content is served to the right audience segment at the right time in their journey to healthy sleep
• Ensure all content meets quality standards and follows SEO best practices, maintaining a consistent tone and voice across all channels.
• Ensure consistent brand voice across different content types, platforms and channels, always laddering up to our global brand essence, personality and visual expression
• Own consumer content editorial calendar
• Partner with campaign managers, digital marketing and regional marketing leads on channel strategy and deployment
• Partner with campaign managers and internal creative agency on content production
• Partner with operations and analytics teams on content insights and optimization as well as asset management and claims usage
• Report and present regularly on content effectiveness, learnings and optimization as well as forward looking content plans

Top 5 required skills

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Let’s talk about Qualifications and Experience

• 12 years of related experience
• Looks beyond existing methodologies and own discipline to define and resolve complex problems, has in-depth knowledge of organizational objectives.
• Demonstrated versatility.

Ok, so what's next?

We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue fifteen days Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.

Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills.

Subject to the absolute discretion of the company, this role is eligible for an annual cash bonus payment based on company, business unit, and/or individual performance.

At ResMed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case.

For US based candidates, a reasonable estimate of the current range for this position is:

142,000.00 - 212,000.00 USD USD (Base, Annual)

For remote positions located outside of the US, pay will be determined based the candidate’s geographic work location, relevant qualifications, work experience, and skills.

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!