Relola

Relola was founded in 2015 to revolutionize the real estate industry by placing agents first and providing them with a platform to showcase their expertise. Many real estate agents and homebuyers face the challenge of finding an efficient, effective, and engaging home search experience. Relola aimed to address this by offering tools that gather and share the opinions of local market experts about homes and neighborhood amenities. The platform and mobile application allowed organizations, particularly in real estate, to capture, curate, broadcast, and manage content created by their networks, leveraging social media to drive web traffic to their chosen destinations. Customers, such as real estate professionals, often struggle to differentiate themselves and provide unique value in a crowded market. Relola empowered them to share contextualized insights on listings and local amenities, from the quietest coffee shops to the best local services, thereby establishing themselves as indispensable local experts.

The core mission was to create a transparent and information-rich environment for both agents and consumers. For real estate agents, Relola provided a means to stand out by sharing their unique knowledge and insights about properties and neighborhoods, moving beyond just a headshot and phone number. For homebuyers, the platform offered a richer, more nuanced understanding of potential homes and communities, driven by the very professionals embedded in those markets. Relola also recognized the potential for its platform to have a positive global impact, leading to the creation of the Relola Cares initiative, which dedicated financial contributions to philanthropic organizations that their customers cared about. Although Relola ceased operations and filed for Chapter 7 bankruptcy in March 2022, its vision was to transform how real estate information was shared and consumed, making the process more efficient and engaging for everyone involved.