United States onlyOpportunity & ImpactAs the Sr. Director, Marketing at Redox, you will play a pivotal role in driving our mission forward to amplify growth as the company expands into new markets and products to drive revenue growth. You will own market positioning, inbound/demand generation, brand awareness, and product marketing. You will lead strategic initiatives end-to-end, accountable for measurable business results. This is a rare opportunity to build and scale a marketing function that directly impacts the trajectory of a category-defining company at a pivotal point in its product evolution. You will partner directly with executive leadership to align marketing initiatives with company strategy, growth, and vision.
Core areas will include but are not limited to brand and market positioning, market awareness, SEO and web optimization, paid advertising, demand generation, content marketing, product marketing, and people management. You'll have the opportunity to shape our brand, drive market awareness, and build a high-performing marketing team in addition to working closely with cross-functional teams to implement marketing initiatives that resonate with our target audience and align with our core values.
Job Responsibilities
- Strategic: Develop and execute a comprehensive marketing strategy that supports our mission and business objectives while differentiating us in the healthcare industry. Build and manage the marketing budget and people resources needed to execute the plan. Coordinate with sales, customer success, and product.
- People Management: Build and lead a dynamic marketing team, fostering a culture of collaboration, innovation, and excellence.
- Brand and Market Positioning: Develop and execute strategies to establish and strengthen our brand identity and drive market awareness of our unique market position.
- Market Awareness: Create and execute plans to increase market awareness, stay attuned to industry trends, and understand competitive dynamics.
- SEO and Web Optimization: Oversee SEO efforts and optimize our web presence to enhance online visibility and engagement.
- Customer Acquisition: Create and manage campaigns for customer acquisition and expansion across SEO/SEM, social media, and content marketing. Manage paid advertising campaigns to drive targeted traffic, conversions, and ROI.
- Pipeline Generation: Develop and execute a plan to achieve pipeline generation targets and pipeline multiple targets by segment.
- Product Marketing: Develop and execute product marketing strategies to effectively communicate the value of our full-service integration platform to prospect and customer stakeholders.
- PR/Communications: Generate market awareness via media and industry influencers.
- Data: Identify quantitative targets and create metrics and KPIs that track marketing’s progress against its goals.
Required Skills & Experience
- A proven marketing leader with 10+ years of related experience, including 7+ years of people management, and a strong track record of building and executing successful strategies in health tech, B2B SaaS, or fast-paced startup environments.
- An entrepreneurial mindset: collaborative, resourceful, and driven to achieve outstanding results. You thrive in ambiguity, move with urgency, test and learn quickly, and aren’t afraid to roll up your sleeves to get things done.
- A relentless focus on outcomes and impact, with the tenacity to push through challenges and the emotional intelligence to know when to pivot.
- Experience attracting, developing, and retaining high-performing marketing and product marketing teams.
- Demonstrated success leading teams at scale, while staying close to the work when needed.
- Strong business acumen, operational discipline, and a clear bias toward action.
- Ability to quickly grasp complex technical concepts and translate them into clear, compelling narratives for diverse audiences.
- Strategic thinking combined with practical problem-solving abilities.
- Deep passion for improving healthcare through data integration and a strong connection to Redox’s mission.
- Sharp critical thinking and decision-making skills, including the ability to weigh trade-offs and make informed, timely calls.
- Exceptional communication and executive presence, with the ability to represent Redox to customers, partners, and internal leadership.
- Up-to-date knowledge of modern marketing technologies, channels, and trends.
- A leadership style that inspires innovation, execution, accountability, collaboration, positivity, and fun.
- Bachelor's degree in marketing, business, or equivalent relevant professional experience.
Preferred Skills & Experience
- Experience marketing API-first products, building developer ecosystems, or selling into healthcare enterprises (providers, payers, life sciences).
About Redox - Take a look here: https://youtu.be/4OjENXR6UXA
What We DoHealthcare organizations and technology vendors connect to Redox once, then authorize what data they send to and receive from partners through a centralized hub. Redox's cloud-based platform is vendor and standards-agnostic and enables the secure and efficient exchange of healthcare data.
This approach eradicates the need for point-to-point integrations and accelerates the discovery, adoption, and distribution of patient and provider-facing technology solutions. With hundreds of healthcare organizations and technology vendors exchanging data today, Redox represents the largest interoperable network in healthcare. Learn how you can leverage the Redox platform at www.redoxengine.com.
Other Stuff About UsRedox is an EEO company. We fully support the diversity of our team. As part of our ongoing work to build more diverse teams at Redox, you will be asked to complete a voluntary EEO survey when applying. This survey is anonymous, we cannot link your application record with your survey responses. We request that you complete this voluntary survey as we run monthly reports for each team which provides data for diversity in terms of gender and ethnic background in our Applicants and our Hired Redoxers. We take this data very seriously and appreciate your willingness and time to complete this step in the process.
Successful candidates must be eligible to be employed in the U.S. and must reside & work in the continental U.S.
Thank you for your interest in Redox!
