CounselCO

Head of Marketing

Counsel Health is a physician-led virtual practice that delivers fast, personalized medical advice through a messaging-based platform, ensuring patients have continuous access to healthcare expertise.

Counsel

Employee count: 11-50

United States only

About Counsel

Counsel’s mission is to multiply the world’s healthcare capacity. We believe in a future in which every person has a personalized, AI-enabled doctor always in their pocket. To accomplish this, we are building an AI-first medical practice from the ground up that automates across the entire clinical stack, allowing our in-house clinicians to provide superhuman medical advice that is near-instant, highly personalized, and always available. We believe that collaborative care models that integrate clinicians and AI are the key to solving global healthcare access challenges.

Since our founding in 2023, we have formed partnerships with leading healthcare organizations and are on track to serve hundreds of thousands of patients on our platform within the next year. We have raised over $10M from top-tier VC firms and angel investors, positioning us strongly to pursue our ambitious mission for years to come.

Our founding team includes experienced clinical and technology experts who have held senior roles at Harvard Medical School, Massachusetts General Hospital, UCSF, the MIT Media Lab, NVIDIA, and Mount Sinai.

Join us as we build the future of AI in healthcare!

Our Values

  • Lead with humility. Be kind and share ownership of wins and losses.

  • Do excellent work. We hold ourselves to the highest bar and pursue excellence in our craft.

  • Tackle big problems. We solve problems that will meaningfully affect the future of the world and aim to build a healthcare system that is truly patient centric.

About the Role

We are seeking an experienced and entrepreneurial Head of Marketing to lead all aspects of our marketing efforts across both enterprise and consumer channels. This is a hands-on leadership role, ideal for someone who thrives in a fast-paced, high-growth startup environment.

You’ll partner closely with our Head of Sales and executive team to define strategy and execute initiatives that drive awareness, demand, and adoption. You’ll build the marketing function from the ground up, rolling up your sleeves to deliver results while hiring a high-performing team.

What You’ll Do

  • Own the end-to-end marketing strategy, driving engagement across both partner-facing and patient-facing initiatives

  • Build and scale a high-performing marketing team, starting lean and growing based on results

  • Drive execution across content, campaigns, and channels, balancing strategy with hands-on work

  • Design and execute multi-touch B2B campaigns targeting health plans, health systems, and employers

  • Lead direct-to-consumer marketing strategy to drive awareness, acquisition, and retention

  • Partner with Sales to align marketing efforts with pipeline and revenue goals

  • Own development of content across formats: blogs, whitepapers, webinars, case studies, and more

Requirements

  • 10+ years of experience in marketing, ideally within digital health or healthcare tech

  • Proven track record leading both B2B and D2C strategies in startup or growth-stage environments

  • Deep experience aligning with Sales teams to drive pipeline and measurable impact

  • Expertise across demand generation, ABM, growth marketing, and brand positioning

You're a Great Fit If

  • You're a strong builder and operator comfortable crafting strategy and executing tactically

  • You thrive in fast-paced, dynamic environments and can operate with autonomy

  • You're passionate about transforming healthcare through technology and innovation

  • You bring a creative, analytical, and mission-driven approach to your work

What We Offer

  • Impact: Own and lead marketing for a category-defining healthcare company

  • Growth: Opportunities for leadership and team-building in a scaling organization

  • Compensation: Competitive salary and meaningful equity

  • Benefits: Comprehensive medical, dental, vision; snacks and lunch at our NYC office

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Director

Location requirements

Hiring timezones

United States +/- 0 hours

About Counsel

Learn more about Counsel and their company culture.

View company profile

At Counsel Health, we recognize the challenges faced by patients in accessing timely and effective medical advice. Our customers often struggle with long wait times, inadequate access to specialists, and the overwhelming complexity of navigating the healthcare system. This is why we have established ourselves as a virtual medical practice specializing in messaging-based care. Our aim is to provide high-quality personalized medical advice from expert physicians, all at the fingertips of our patients, 24/7.

By leveraging advanced technology and a physician-led model, Counsel expedites patient access to care by allowing them to connect directly with real doctors via our user-friendly mobile application. Patients can ask any medical question and receive a personalized response within minutes, making us a vital resource for urgent care, chronic condition management, and general health inquiries. Moreover, our service includes features such as triage and care navigation, urgent care potential, and the option for second opinions. With our commitment to excellent service, we reduce unnecessary emergency department visits and enhance patient satisfaction. Our vision is to democratize healthcare access, ensuring everyone has a doctor in the family, ready to assist whenever needed.

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Counsel

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