Rakuten

Founded in 1997, Rakuten Group, Inc. has rapidly ascended to become a prominent force in the global tech landscape. With a strong belief in the power of innovation and entrepreneurship, we are dedicated to reshaping the way people engage with commerce, finance, and digital content. Headquartered in Setagaya-ku, Tokyo, our operations extend to over 30 countries and regions, empowered by a diverse team of more than 30,000 employees. Our mission is to empower individuals, communities, businesses, and society at large through innovative internet services.

The core of our business is the Rakuten Ecosystem, a unique integration of a multitude of services that creates a seamless shopping, financial, and entertainment experience for our members. This ecosystem not only spans e-commerce platforms like Rakuten Ichiba but also includes a variety of fintech services such as Rakuten Bank and Rakuten Securities, digital content services like Rakuten Kobo, and telecommunications through Rakuten Mobile. Our commitment to our members is encapsulated in our usage of the Rakuten Points loyalty program, which incentivizes customer engagement across all platforms.