😎 Our Culture
🚀 About the Role
This role sits at the center of the go-to-market motion, partnering closely with Sales, Product Marketing, Customer Success, and Revenue Operations to translate company strategy into scalable growth programs.
The VP will lead a multi-disciplinary team responsible for campaign strategy, digital marketing, field marketing, website and conversion optimization, marketing operations, and analytics; ensuring the organization delivers predictable, measurable pipeline growth.
This leader will play a critical role in building the company’s market presence and ensuring Quantum Metric is recognized as a category leader in digital analytics.
What success looks like in year 1:
- Optimize and grow a predictable pipeline generation engine across digital, events and account-based programs
- Increase marketing influence across early-stage opportunities and accelerate deal velocity
- Strengthen alignment between Marketing and Sales through shared revenue accountability
- Scale a high-performing growth marketing team capable of supporting the company’s next phase of growth
🔧 Responsibilities
- Lead the company’s global marketing pipeline generation strategy across digital, campaigns, field, ABM, and outbound channels
- Identify opportunities to accelerate deal velocity through targeted marketing engagement across the funnel
- Partner with Sales leadership to align marketing investment with revenue priorities and account strategy
- Manage and develop a high-performing team across:
- Integrated Campaigns
- Digital Marketing
- Events & Field Marketing
- Website & Conversion Optimization
- Marketing Operations
- Marketing Analytics
- Establish clear performance frameworks, operational rigor, and accountability across the organization
- Foster a culture of experimentation, measurement, and continuous improvement
- Own the company’s digital demand engine including paid media, organic search, AI search, and website performance
- Lead the evolution of the company’s website into a high-performing demand capture and conversion platform as well as enterprise research hub
- Drive thought leadership and digital presence that establishes Quantum Metric as the leader in digital analytics
- Establish rigorous measurement frameworks connecting marketing investment to pipeline and revenue impact
- Partner with Revenue Operations to ensure accurate attribution, funnel visibility, and forecasting alignment
- Develop programs that drive engagement within target accounts and accelerate deal progression
- Build integrated marketing plays that combine digital, events, and account-based engagement
- Partner with Customer Success and GTM teams to drive expansion and adoption across existing customers
- Own the annual and quarterly marketing budget planning process, ensuring investments align with company growth targets and revenue objectives
- Partner closely with Finance and executive leadership to develop marketing forecasts tied to pipeline generation and revenue outcomes
- Manage ongoing budget reconciliation, ensuring accurate tracking of marketing investments and performance across programs and channels
- Continuously optimize marketing investment allocation across programs, channels, and geographies to maximize business impact
Drive digital demand and market presence
Scale data-driven marketing
Accelerate enterprise revenue
Budget business planning
Own pipeline generation strategy
Lead the Growth Marketing function
⭐️ What you bring
- 10+ years of B2B marketing experience with at least 5+ years leading growth or demand generation teams in a high-growth SaaS environment
- Proven experience coaching and scaling high-performing marketing organizations responsible for global pipeline generation
- Demonstrated ability to lead cross-functional initiatives across Marketing, Sales, Product, Customer Success, and Revenue Operations
- Track record of developing and mentoring marketing leaders while building strong, accountable teams
- Experience operating as a senior marketing leader influencing executive-level strategy and company growth initiatives
- Deep experience designing and executing demand generation strategies for complex enterprise sales cycles
- Proven ability to generate and accelerate pipeline across large target accounts through integrated marketing programs
- Strong understanding of enterprise account-based marketing strategies and how to operationalize them at scale
- Demonstrated success increasing marketing’s influence across early and mid-stage pipeline
- Expertise across modern digital demand generation channels including:
- Paid search and paid social
- SEO and AI search
- Content-led demand generation
- Conversion optimization
- Website experience and personalization
- Strong understanding of how digital signals and behavioral data inform account engagement strategies
- Deep understanding of marketing operations and the systems required to scale revenue marketing
- Familiarity with modern marketing technology stacks including Salesforce, Hubspot, Qualified, Clay, Tableau (experience with Quantum Metric a plus)
- Strong analytical mindset with the ability to translate complex data into clear strategic decisions
- Experience implementing measurement frameworks that balance attribution, pipeline analysis, and account engagement insights
- Highly strategic with a strong bias toward execution and measurable impact
- Data-driven decision maker with strong business and financial acumen
- Collaborative leader who builds strong partnerships across the organization
- Comfortable navigating ambiguity while driving clarity and direction for teams
- Strong communicator capable of influencing stakeholders at all levels of the organization
Marketing operations and analytics
Personal attributes
