Teamhead Marketing Central Europe

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

• Lead all marketing activities for the assigned area, translating regional strategies into impactful local activations across markets
• Own prioritization, capacity planning and resource allocation across all marketing activities to ensure focus on the highest‑impact projects
• Actively lead and execute key trade and activation marketing projects end‑to‑end, from briefing to delivery and performance review
• Serve as main contact for wholesale and retail partners, owning account marketing, POS storytelling and seasonal campaign execution
• Oversee social media, influencer marketing, PR and event activations, including localization, execution, performance tracking and post‑activation evaluation
• Lead, coachand develop the marketing team by establishing clear ways of working, accountability and individual development plans.
• 5–7+ years of hands‑on marketing execution experience across channels (social media, influencer marketing, PR, events, or retail/account marketing), ideally within sports, lifestyle, or consumer brands
• Proven track record of translating regional strategies into local activations across multiple channels and markets
• People leadership experience in a fast‑paced marketing environment, including prioritization, workload balancing, and team development
• Strong operational and project management skills, with experience in capacity planning, budget awareness, and end‑to‑end project ownership
• Proven ability to lead complex trade and activation marketing projects hands‑on, coordinating internal stakeholders, agencies, and external partners
• Fluent in English and German, with strong verbal and written communication skills.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

The PUMA corporate Headquarters are located in Herzogenaurach or Herzo, as we like to call our hometown, located in southern Germany close to Nuremberg. Every day, more than 1000 colleagues walk through our doors, ready to push sport and fashion forward. And if you’re lucky, you just might run into Usain Bolt or Antoine Griezmann walking down the hall.

PUMA Marketing is a highly engaged, driven and fun group! We communicate directly with our consumers daily, and work together to create stories that effectively reach and impact PUMA fans around the world. It doesn‘t get any better than that!