On

We were born in the Swiss Alps with a single, ambitious goal: to revolutionize the sensation of running. It all started with a simple yet profound idea from one of our founders, retired professional athlete Olivier Bernhard. He sought to create a running shoe that offered the best of both worlds: a cushioned landing and a firm, powerful take-off. This quest led him to experiment with unconventional materials, famously starting with pieces of a garden hose glued to a prototype's outsole. This spirit of relentless innovation and a desire for a completely new feeling in running caught the attention of his friends, Caspar Coppetti and David Allemann. In 2010, the three of us officially joined forces in Zurich to establish On, driven by a shared passion to make running more fun and accessible for everyone.

Our journey from a small Swiss startup to a globally recognized sportswear brand has been incredible. We are powered by Swiss engineering and an unwavering commitment to performance and design. Our proprietary CloudTec® technology, the evolution of that initial garden hose experiment, is at the heart of every shoe we create. This system of hollow pods on the sole provides a unique experience of 'running on clouds' by absorbing impact during landing and then locking firm for an explosive push-off. This innovation quickly gained traction, winning the prestigious ISPO BrandNew Award just a month after our launch. Today, our products are trusted by millions of runners and athletes in over 50 countries. We collaborate with world-class athletes, including tennis legend Roger Federer who is also an investor, to continuously push the boundaries of what's possible. Our mission is to ignite the power of the human spirit through movement, creating high-performance products with the lowest possible environmental footprint, and fostering a global community united by the joy of sport.