Prime

At Prime Financial Technologies, we are spearheading a new era of growth for the small business economy through groundbreaking technology. Our data-science-forward organization is dedicated to revolutionizing how small businesses access capital, tackling an $800 billion opportunity in small business financing. We empower financial institutions and platforms to extend scalable SMB lending solutions, ultimately improving outcomes for small businesses. Prime's innovative platform offers a comprehensive suite of tools designed to customize and launch embedded finance programs seamlessly. This includes low and no-code integrations, allowing partners to embed our financing workflows directly into their applications with minimal engineering resources.

Our proprietary technology provides a holistic view of a business by layering unique platform data, extensive third-party data sources, and direct integrations with an SMB's financial systems. This enables us to understand the complete business lifecycle and tailor financing solutions to meet customers where they are. A key focus of our innovation is robust fraud prevention. Recognizing that fraud is a primary driver of losses in small business lending, Prime's data-driven approach allows for thorough verification of businesses and key attributes like revenue, which are crucial for underwriting. We offer a full-stack capital solution, managing every aspect of the commercial financing process from underwriting and legal compliance to marketing, capital markets, reporting, and servicing. Our credit engine is architected for rapid decision-making, enabling customers to secure financing conveniently and return to focusing on their businesses. Furthermore, Prime's marketing toolkit and screening engine empower our partners to proactively reach qualified customers with tailored financing offers, minimizing declines and maximizing opportunities.