Content Lead (Supplements and Vitamins)

Prenetics, a leading genomics-driven health sciences company, is revolutionizing prevention, early detection, and treatment. Our prevention arm, CircleDNA, uses whole exome sequencing to offer the world's most comprehensive consumer DNA test. Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, underscores our unwavering commitment to saving lives through pioneering multi-cancer early detection technologies. Insighta plans to introduce Presight for lung and liver cancers in 2025, and to expand with Presight One for 10+ cancers in 2027. Lastly, ACT Genomics, our treatment unit, is the first Asia-based company to achieve FDA clearance for comprehensive genomic profiling of solid tumors via ACTOnco. Each of Prenetics' units synergistically enhances our global impact on health, truly embodying our commitment to 'enhancing life through science’.

At Prenetics, we believe that prevention is the key to a healthier future, we aim to empower individuals to take proactive steps towards maintaining their well-being and leading healthier lives.

We are seeking a highly skilled and experienced Content Lead (Supplements and Vitamins) to drive our content strategy and production across multiple channels. The ideal candidate will have a deep understanding of content marketing, editorial experience, and a proven ability to create dynamic, best-in-class content that resonates with our audience and supports business goals. This role will be responsible for developing and executing a comprehensive content strategy, managing editorial calendars, and collaborating with cross-functional teams to ensure brand messaging and content align with marketing objectives.

Key Responsibilities:

Content Creation and Management:

• Write and produce relevant, dynamic, best-in-class content for website, editorial platforms, social media, email, and other assets.
• Maintain and manage editorial calendars, ensuring a consistent flow of high-quality content.
• Draft blog posts, web and social media copy, and create and develop video scripts.
• Utilize performance insights from marketing teams (paid, email, social) to iterate and create more focused copy.
• Ensure branded content supports business goals and drives customer engagement and brand affinity.
• Demonstrate a deep understanding of SEO and create content optimized for search.

Brand Voice and Storytelling:

• Manage and write to a consistent brand voice, ensuring messaging aligns with our values and target audience.
• Work with key leaders to identify and elevate timely storylines that resonate with our audience.
• Collaborate with cross-functional teams to ensure content aligns with overall marketing and business objectives.

Project Management and Collaboration:

• Strong project management skills to manage multiple projects and deadlines efficiently.
• Collaborate with marketing, design, and other teams to ensure seamless content production and distribution.
• Work closely with internal stakeholders to gather content requirements and ensure alignment with business goals.

Requirements

• Bachelor's degree in English, Journalism, Marketing, or a related field, or equivalent experience.
• 4-5+ years of content marketing/editorial experience, preferably in the health and wellness industry.
• Experience with social media content creation and management.
• Knowledge of industry operations and standards, with experience in the vitamin/supplement world considered a plus.
• Exceptional written and verbal communication skills, with a strong grasp of grammar and style guidelines.
• Journalism experience a plus, with a proven ability to craft compelling narratives and storytelling.
• Ability to function in a flexible, constantly changing environment, with outstanding organizational and time management skills.
• A genuine interest in health and wellness, with a passion for creating engaging content that educates and inspires.

Benefits

Our DNA is P-R-E-N-E-T-I-C-S. See what each word of our company name means:

Get to know us; Get to know our DNA!

Passion

• You are passionate about our mission and your job, and inspire others with your drive for excellence.

Resilience

• You are tenacious and calm despite challenges, changes, and stress. Sleeves rolled up, you attack every challenge head-on.

Empowerment

• You help colleagues across Prenetics succeed. You foster a strong team spirit while encouraging others to take initiatives and risks.

Integrity

• You are trustworthy, honest and accountable to your actions and commitments.

Epic

• You dare to take risks, deliver results and make things happen. You possess a growth mind-set and strive to continuously improve.

Transparency

• You speak up and share information even if it is controversial or difficult.
• You share wins and failures openly.

Ingenuity

• You make wise decisions despite ambiguity.
• You think outside the box, challenge the status quo and come up with creative solutions.

Communication

• You practice empathy, articulate your thoughts and ideas effectively and respectfully.

Selfless

• You seek what is best for Prenetics, not yourself or your team. You put the needs of the team before your own.