Growth Content Marketing Manager

The Role:

As a Growth Content Marketing Manager at Podium, you'll play a pivotal role in driving the success of local businesses by managing a comprehensive content strategy. In this position, you will take charge of a full-funnel blog calendar and SEO-focused strategy, producing high-quality content that resonates with our target audience. You will collaborate with the in-house SEO team and external agency partners to optimize content for "target keywords" and oversee a team of freelancers to maximize content production.

Your responsibilities extend to developing and managing a social media editorial calendar, working closely with Engineering to generate programmatic blog content, and implementing strategies that boost SERP rankings, traffic, and conversions. Collaboration with channel leaders across marketing and sales, engagement with Product Managers for product updates, and regular reporting to leadership on content performance and strategy are key components of this role.

Key Responsibilities:

• Content Strategy Management: Oversee a full-funnel blog calendar and SEO-focused strategy, producing 130-250 monthly articles. Collaborate with the SEO team to optimize content for target keywords and manage a team of freelancers.
• Social Media Engagement: Develop and manage a social media editorial calendar, crafting compelling content to drive engagement and attract high-intent prospects to Podium.
• Cross-functional Collaboration: Work with channel leaders across marketing and sales to develop content that aligns with business growth and customer engagement goals. Collaborate with Product Managers to publish articles about product updates.
• SEO Optimization: Implement strategies, including content optimizations and experiments, to increase SERP rankings, traffic, and conversions on the blog and other key pages.
• Performance Reporting: Regularly present to leadership on content performance and strategy, helping to establish quarterly and annual content and SEO OKRs.

Qualifications and Skills:

• Strong Writing and Editing: Exceptional writing and copyediting skills to produce compelling and high-quality content.
• SEO and Marketing Expertise: Proven experience in SEO and marketing or journalism, with the ability to optimize content for search engines.
• Technical Proficiency: Familiarity or willingness to learn tools such as GA4, Salesforce, Marketo, WordPress, Ahrefs, Canva, Asana, and Google Suite.
• Cross-functional Communication: Ability to collaborate and communicate effectively across different functions and with leadership.
• Organizational Skills: Extremely organized and skilled project manager capable of handling multiple projects and requests simultaneously.
• Content Strategy Experience: Previous experience managing an editorial calendar and executing an organic content strategy.
• Effective Communication: Strong and effective communication skills, both written and verbal, to convey content success and strategies.
• Customer Focus: Product-minded and customer-obsessed, with a commitment to ensuring content is hyper-relevant and valuable to Podium's customers and key verticals.

BENEFITS

• Open and transparent culture
• Life insurance, long and short-term disability coverage
• Paid maternity and paternity leave
• Fertility Benefits
• Generous vacation time, plus three 4-day summer holiday weekends
• Excellent medical, dental, and vision benefits
• 401k Plan with competitive company matching
• Bi-annual swag drops with cool Podium gear and apparel
• A stellar HQ (Utah) gym with local professional coaches and classes offered
• Onsite HQ (Utah) child care center, subsidized for employees
• Additional benefits for fully remote employees

Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.