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JOB DESCRIPTION AND POSITION REQUIREMENTS:
Salesforce Marketing Cloud Lead / Administrator
Penn State University is seeking a skilled Salesforce Marketing Cloud Lead / Administrator. This critical role involves leading the implementation of Marketing Cloud at Penn State University, a vital service to the Enterprise Constituent Relationship Management (CRM) program and Salesforce CRM platform.
Penn State is building an Enterprise Constituent Relationship Management (ECRM) program using the Salesforce.com platform. ECRM will help manage our relationships and constituent information, enabling us to grow alongside all members of the Penn State community.
The successful candidate will be responsible for managing and supporting the Marketing Cloud platform, including planning, implementing, and maintaining it across multiple business units. Additionally, they will provide guidance and training to end-users.
Currently ECRM Phase 1 and Phase 2 implementations are underway and consist of the following:
Phase 1: Advancement & External Organization (Sales Cloud) – In collaboration with the Division of Development and Alumni Relations, corporate relations professionals, and Penn State Information Technology (PSIT), we are building a CRM instance to manage relationships with alumni, donors, corporate partners, and other external constituents.
Phase 2: Learner Organization (Education Cloud) – In partnership with World Campus, the Fox Graduate School, and PSIT, we are developing a CRM instance focused on managing learner relationships from recruitment through graduation, including communications and case management.
Marketing Cloud – We are implementing a communications automation platform for mass email/SMS journeys and preference/subscription management across both phases.
Key Responsibilities:
Lead the implementation of Salesforce Marketing Cloud at Penn State University with responsibility for the continuous success of the platform across multiple business units and Salesforce CRM orgs
Collaborate with internal and external teams to ensure effective development and support of Marketing Cloud platform
Develop and maintain Marketing Cloud data extensions, data models, and data integrations with other systems
Configure and manage Marketing Cloud connectors, including Salesforce CRM, social media platforms, and third-party integrations
Monitor and troubleshoot Marketing Cloud data synchronization processes and resolve any errors or data quality issues
Implement and manage Marketing Cloud security and compliance measures, including user access control, data retention policies, and GDPR compliance
Design and implement complex Marketing Cloud automation workflows, including event-based triggers, behavioral triggers, dynamic content, and personalized messaging
Design, implement, and maintain communication preference centers across business units and in conjunction with Salesforce orgs and external systems
Develop and maintain Marketing Cloud API integrations with other systems, such as web analytics platforms, e-commerce platforms, and event management systems
Define and execute email data interactions (import, data extracts, file transfers)
Guide interpretation and improvements based on Marketing Cloud Intelligence analytics (formerly Datorama)
Lead and participate in Marketing Cloud testing and quality assurance processes, including user acceptance testing, regression testing, and performance testing
Manage Marketing Cloud email deliverability, including IP reputation monitoring, email authentication, and bounce management
Manage subscribers across Marketing Cloud business units and in relation to the Salesforce Customer Data Platform (CDP)
Develop and maintain Marketing Cloud documentation, including system diagrams, technical specifications, and user manuals
Provide training and technical support to end-users and troubleshoot any issues related to Marketing Cloud functionality or configuration
Identify and recommend solutions to optimize Marketing Cloud performance.
Minimum Education and Experience:
Minimum requirement is a Bachelor's degree and 6+ years related experience, or an equivalent combination of education and experience.
A Bachelor's degree in marketing, computer science, or related field is preferred
Experience and Skills
Proficient in Marketing Cloud Journey Builder, Email Studio, Contact Builder, Interaction Studio, Automation Studio, and Salesforce Data Extensions.
Strong knowledge of marketing automation, CRM concepts, and working with multiple Marketing Cloud business units.
Experience with building and configuring email templates, landing pages, and using Ampscript.
Proficient in SQL for data manipulation and querying.
Experience with data analytics related to marketing metrics and reporting.
Salesforce Marketing Cloud Administrator, Email Specialist, and Consultant certifications preferred.
The location of this position is flexible and can operate fully remote within the United States, fully in-person at our University Park Campus, or in a hybrid model of both in-person and remote. Standard working hours are in the eastern time zone.
Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.
The Pennsylvania State University is committed to and accountable for advancing equity, respect, and belonging in all its forms.We embrace individual uniqueness, as well as a culture of belonging that supports both broad and specific equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university’s teaching, research, and service mission.
The salary range for this position, including all possible grades is:
$68,200.00 - $102,300.00Salary Structure - additional information on Penn State's job and salary structure.
CAMPUS SECURITY CRIME STATISTICS:
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
Employment with the University will require successful completion of background check(s) in accordance with University policies.
EEO IS THE LAW
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
University Park, PA
