The Demand Gen Manager, Customer is responsible for developing and executing targeted campaigns that increase account growth, promote expansion opportunities, and support revenue generation within the existing customer base.
Requirements
- 3-6 years of experience in customer marketing, lifecycle marketing, demand generation, or revenue-generating customer programs.
- Strong understanding of customer segmentation, buying triggers, and lifecycle behaviors tied to upsell and cross-sell success.
- Demonstrated ability to craft persuasive, value-driven messaging for existing customers.
- Experience partnering with Sales, Account Management, and Customer Success in a revenue-centric environment.
- Analytical mindset with the ability to interpret behavioral signals and campaign data to identify expansion opportunities.
- Experience executing multi-channel campaigns and working with Marketing Operations on workflow setup and measurement.
- Strong project management skills and comfort navigating multiple stakeholders and competing priorities.
Benefits
- Flexible paid time off
- 14 Paid Company Holidays
- Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance
- Unlimited infertility coverage benefits through medical plans
- 401(k) retirement program with a fully vested immediate company match
- 16 weeks of paid parental leave
- Health Savings Account (HSA) options and company contributions each pay period
- Flexible Spending Account (FSA) options for pre-tax employee allocations
- Annual remote work stipend to be used on wellness or home office equipment
