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PavagoPA

Marketing Coordinator

Pavago is an offshore recruitment company that helps businesses build remote teams by connecting them with top talent from around the globe. It provides an all-in-one service that includes talent acquisition, hiring, onboarding, payroll management, and compliance assurance.

Pavago

Employee count: 11-50

Kenya only

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Marketing Coordinator

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Location: Remote (LATAM, South Africa, Philippines, Pakistan Preferred)

About the Role

We are hiring a highly organized, execution-focused Marketing Coordinator to support day-to-day marketing operations, executive coordination, content management, and digital growth initiatives.

This role is ideal for someone who combines strong operational discipline with hands-on marketing execution and enjoys building structure, improving workflows, and keeping projects moving forward independently.

You will work closely with leadership to support marketing campaigns, manage content systems, coordinate executive priorities, and execute LinkedIn-focused growth initiatives using modern marketing and automation tools.

The ideal candidate is proactive, tech-savvy, highly detail-oriented, and comfortable operating in a fast-paced remote environment where ownership and follow-through matter.

What You’ll Own

Executive Support & Operational Coordination

  • Support leadership with calendar management, scheduling, inbox organization, and operational coordination
    • Set up and manage recurring meetings aligned with business priorities and leadership initiatives
    • Help maintain structured workflows and ensure projects move forward efficiently
    • Track priorities, deadlines, and follow-ups to support operational consistency

Content Management & Organization

  • Maintain a centralized and organized content library for marketing assets and campaigns
    • Help repurpose and organize content across platforms and initiatives
    • Ensure consistency in messaging, formatting, and brand presentation
    • Coordinate content workflows and publishing schedules

Marketing Execution & Digital Strategy

  • Execute and support LinkedIn-focused marketing campaigns and outreach initiatives
    • Monitor engagement and campaign performance across digital channels
    • Support lead generation initiatives and audience engagement efforts
    • Apply insights and analytics to continuously improve campaign performance

Tools, Systems & Automation

  • Use GoHighLevel, LinkedIn Sales Navigator, and related tools to support marketing and outreach workflows
    • Build surveys, applications, and forms using Typeform or Jotform
    • Leverage AI tools and automation systems to improve marketing efficiency and execution
    • Maintain organized records, workflows, and reporting systems

Research & Video Content Support

  • Conduct market and audience research to improve positioning and messaging
    • Support the development of video content and marketing assets aligned with brand goals
    • Research trends, competitors, and campaign opportunities to strengthen marketing initiatives

What Makes You a Great Fit

  • You are highly organized and comfortable managing multiple moving parts simultaneously
    • You combine operational reliability with hands-on marketing execution
    • You are proactive and capable of driving projects forward independently
    • You enjoy working with systems, automation tools, and modern marketing platforms
    • You communicate clearly and collaborate effectively within remote teams
    • You are detail-oriented and follow through consistently without constant supervision

Required Experience & Skills

  • 3+ years of experience in marketing coordination, executive support, operations, or related roles
    • Experience supporting digital marketing initiatives and content workflows
    • Proficiency with GoHighLevel, LinkedIn Sales Navigator, and Typeform or Jotform
    • Strong written and verbal English communication skills
    • Excellent organizational and project coordination abilities
    • Strong Google Workspace proficiency (Docs, Sheets, Drive, Calendar)
    • Ability to work independently in a remote environment

Preferred Experience

  • Experience supporting founders, executives, or entrepreneurial businesses
    • Familiarity with AI tools used for marketing, operations, or content workflows
    • Background in LinkedIn marketing, lead generation, or content coordination
    • Experience working within growth-focused or startup environments

What a Typical Day Looks Like

A Marketing Coordinator’s day revolves around execution, organization, and operational support. You will:
• Support leadership with scheduling, inbox management, and operational priorities
• Organize and manage marketing content and campaign workflows
• Execute LinkedIn and digital marketing initiatives
• Build surveys, forms, and workflows using marketing automation tools
• Conduct research and contribute ideas to improve campaigns and messaging
• Coordinate across teams to ensure projects and campaigns stay aligned and on track

In short: you help keep marketing operations organized, efficient, and consistently moving forward while supporting growth-focused digital initiatives.

Key Metrics for Success (KPIs)

  • Timely execution of marketing initiatives and campaigns
    • Consistent organization and maintenance of marketing systems and content libraries
    • Improved engagement and performance across LinkedIn and digital channels
    • Reliable operational and executive support with minimal follow-up required
    • Effective utilization of marketing automation and outreach tools
    • Strong consistency in campaign execution and workflow management

Interview Process

  • Initial Screening Call

• Interview with Pavago Recruiter

  • Client Interview

• Offer & Onboarding

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About the job

Apply before

Posted on

Job type

Full Time

Experience level

Experience

3 years minimum

Location requirements

Hiring timezones

Kenya +/- 0 hours

About Pavago

Learn more about Pavago and their company culture.

View company profile

The story of Pavago begins with a common entrepreneurial frustration. Its founders, Parker Cox and Ahmed Raza Ali, were running their own businesses and, like many others, found themselves grappling with the high costs and often underwhelming results of their digital marketing efforts. Determined to find a more efficient path to growth, they turned their sights to the global talent market. This decision to look offshore proved to be a pivotal moment. Within just three months of making their first offshore hire, they witnessed a remarkable 40% reduction in their Customer Acquisition Cost (CAC). This initial success was just the beginning of a transformative journey.

Encouraged by these results, they continued to build their offshore team, and within six months, they had expanded to seven team members. This strategic move not only drove down their operational labor costs by 22% but also led to significant increases across all their critical Key Performance Indicators (KPIs). As they shared their success story with fellow business owners, they discovered a widespread need for what they had built. A waitlist of entrepreneurs quickly formed, all asking the same question: 'Can you help us scale our team the same way?' This overwhelming demand was the spark that ignited Pavago. The founders realized they had a key to unlock a competitive advantage for small and medium-sized businesses – democratizing access to incredible offshore talent. Today, Pavago stands as a comprehensive, all-in-one service partner for businesses looking to scale efficiently. They handle the entire process, from talent acquisition and onboarding to payroll management and compliance, allowing entrepreneurs to focus on growth while leveraging a global team of top-tier professionals.

Employee benefits

Learn about the employee benefits and perks provided at Pavago.

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Retirement savings plan

Offers a retirement savings plan with a company match.

Company events

Company-sponsored events and team-building activities.

Flexible work hours

Offers flexible work hours to accommodate different schedules.

Remote work opportunities

The company is fully remote, allowing employees to work from anywhere.

View Pavago's employee benefits
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Pavago

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