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PavagoPA

Marketing Automation Specialist

Pavago is an offshore recruitment company that helps businesses build remote teams by connecting them with top talent from around the globe. It provides an all-in-one service that includes talent acquisition, hiring, onboarding, payroll management, and compliance assurance.

Pavago

Employee count: 11-50

Pakistan only

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Marketing Automation Specialist (GoHighLevel, ManyChat, Funnels & AI Content) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (EST)

About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to drive inbound lead generation through content, funnels, automation systems, and AI-powered workflows.

This is a hands-on execution role focused on:

  • content repurposing
  • lead generation funnels
  • marketing automation
  • AI-powered workflows
  • Instagram & DM automation
  • conversion optimization

You’ll be responsible for turning content into leads, building automation systems that nurture prospects, and continuously improving funnel performance and operational efficiency.

If you enjoy combining:

  • content
  • automation
  • AI tools
  • funnels
  • lead systems

into scalable marketing workflows — this role is built for you.

What You’ll Own

AI Content Engine & Repurposing

  • Turn one piece of raw content into 10+ marketing assets using AI tools
  • Batch-create 7 days of content across:
    • LinkedIn
    • Instagram
    • Email
    • Short-form content platforms
  • Use AI tools such as:
    • ChatGPT
    • HeyGen
    • AI writing and editing tools
  • Ensure content supports lead generation and funnel performance — not just engagement
  • Maintain consistency in messaging, branding, and publishing workflows

Marketing Automation & Lead Systems

  • Build and manage:
    • lead capture systems
    • CRM pipelines
    • automation workflows
  • Create and optimize:
    • email follow-ups
    • SMS nurturing sequences
    • AI-driven chat flows
  • Build automation systems inside:
    • GoHighLevel
  • Ensure structured tracking and zero lead leakage across funnels and campaigns

Funnel Building & Conversion Optimization

  • Build high-converting:
    • landing pages
    • lead funnels
    • booking flows
  • Connect funnels directly to scheduling and CRM systems
  • Continuously optimize:
    • messaging
    • structure
    • user flow
    • conversion performance
  • Run ongoing testing and funnel improvements

Instagram & ManyChat Automation

  • Build and manage Instagram DM automation systems using:
    • ManyChat
  • Set up:
    • keyword triggers
    • automated responses
    • lead capture flows
  • Convert engagement into qualified leads through structured automation systems

Video Content Creation

  • Create short-form video content including:
    • Reels
    • Shorts
    • clipped content
  • Repurpose long-form content into engaging short-form formats
  • Support basic editing using tools such as:
    • CapCut
    • Descript
    • similar editing platforms

System Optimization & Efficiency

  • Identify repetitive manual workflows and automate them
  • Improve systems to increase output while reducing manual effort
  • Run weekly optimizations across:
    • funnels
    • automations
    • content systems
    • lead workflows

Paid Ads Support

  • Launch and manage basic:
    • Facebook lead generation campaigns
    • Instagram lead campaigns
  • Support scaling paid acquisition once organic systems are optimized

What Makes You a Strong Fit

  • You think in systems, funnels, and automation
  • You’re execution-focused and move quickly
  • You understand how content drives lead generation
  • You enjoy improving workflows and removing manual work
  • You balance:
    • creativity
    • performance
    • operational efficiency
  • You are highly organized and process-driven

Requirements (Must-Have)

Experience

  • Proven hands-on experience with:
    • GoHighLevel
    • funnel building
    • CRM workflows
    • automation systems
  • Strong ManyChat experience:
    • Instagram automation
    • DM workflows
    • lead capture systems

Technical & Marketing Skills

  • Daily use of AI tools such as:
    • ChatGPT
    • HeyGen
  • Experience building and managing:
    • lead generation funnels
    • nurture systems
    • booking workflows
  • Ability to efficiently batch and schedule multi-platform content
  • Experience creating or repurposing short-form video content
  • Familiarity with automation tools such as:
    • Zapier
    • Make
    • n8n

Nice to Have

  • Experience supporting founders, coaches, or online businesses
  • Familiarity with:
    • paid social campaigns
    • lead generation marketing
    • conversion optimization
  • Experience scaling inbound lead systems
  • Understanding of AI workflow optimization and prompt engineering

Tools & Platforms

  • GoHighLevel (GHL)
  • ManyChat
  • ChatGPT
  • HeyGen
  • Zapier / Make / n8n
  • CapCut / Descript
  • Facebook & Instagram Ads
  • CRM & funnel platforms

What a Typical Day Looks Like

  • Build and optimize lead funnels and automation workflows
  • Repurpose content into multi-platform assets
  • Create and schedule short-form content
  • Improve ManyChat and Instagram DM automations
  • Launch and monitor lead generation campaigns
  • Optimize funnel conversions and automation performance
  • Review lead flow, engagement, and campaign performance

In short:
You turn content, automation, and AI tools into scalable lead-generation systems that drive measurable business growth.

Key Metrics for Success (KPIs)

  • Number of qualified leads generated
  • Funnel conversion rates
  • Booking and opt-in conversion improvements
  • Reduction in manual workflows
  • Automation reliability and lead tracking accuracy
  • Content output consistency and engagement
  • Speed and quality of campaign execution

Why This Role Stands Out

  • High ownership across content, funnels, and automation
  • Work directly with AI-powered marketing systems
  • Opportunity to build scalable lead-generation infrastructure
  • Exposure to:
    • automation
    • AI workflows
    • CRM systems
    • content repurposing
    • conversion optimization
  • Growth opportunities into:
    • Marketing Operations Lead
    • Growth Marketing
    • Automation Strategy
    • Funnel & CRM Management

Interview Process

  • Initial Screening Call
  • Recruiter Interview
  • Final Interview
  • Offer & Onboarding

Apply Now

If you:

  • enjoy building funnels and automation systems
  • know how to turn content into leads
  • love AI-powered workflows and operational efficiency
  • thrive in execution-focused marketing environments

this is a strong opportunity to step into a high-impact marketing automation and lead generation role.

About the job

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Posted on

Job type

Full Time

Experience level

Location requirements

Hiring timezones

Pakistan +/- 0 hours

About Pavago

Learn more about Pavago and their company culture.

View company profile

The story of Pavago begins with a common entrepreneurial frustration. Its founders, Parker Cox and Ahmed Raza Ali, were running their own businesses and, like many others, found themselves grappling with the high costs and often underwhelming results of their digital marketing efforts. Determined to find a more efficient path to growth, they turned their sights to the global talent market. This decision to look offshore proved to be a pivotal moment. Within just three months of making their first offshore hire, they witnessed a remarkable 40% reduction in their Customer Acquisition Cost (CAC). This initial success was just the beginning of a transformative journey.

Encouraged by these results, they continued to build their offshore team, and within six months, they had expanded to seven team members. This strategic move not only drove down their operational labor costs by 22% but also led to significant increases across all their critical Key Performance Indicators (KPIs). As they shared their success story with fellow business owners, they discovered a widespread need for what they had built. A waitlist of entrepreneurs quickly formed, all asking the same question: 'Can you help us scale our team the same way?' This overwhelming demand was the spark that ignited Pavago. The founders realized they had a key to unlock a competitive advantage for small and medium-sized businesses – democratizing access to incredible offshore talent. Today, Pavago stands as a comprehensive, all-in-one service partner for businesses looking to scale efficiently. They handle the entire process, from talent acquisition and onboarding to payroll management and compliance, allowing entrepreneurs to focus on growth while leveraging a global team of top-tier professionals.

Employee benefits

Learn about the employee benefits and perks provided at Pavago.

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Retirement savings plan

Offers a retirement savings plan with a company match.

Company events

Company-sponsored events and team-building activities.

Flexible work hours

Offers flexible work hours to accommodate different schedules.

Remote work opportunities

The company is fully remote, allowing employees to work from anywhere.

View Pavago's employee benefits
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Pavago

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