Digital Marketing Specialist

Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

We’re hiring a Digital Marketing Specialist to manage and optimize campaigns across Google Ads, SEO, and social media channels.

This is a hands-on execution role focused on driving traffic, engagement, lead generation, and campaign performance across paid and organic channels.

You’ll work directly on:

• Google Ads campaigns

• SEO optimization

• Social media engagement and growth

• Performance tracking and reporting

If you enjoy optimizing campaigns, improving ROAS, testing creatives, analyzing dashboards, and scaling marketing performance — this role is built for you.

What You’ll Do

Google Ads & Paid Search (Primary Focus)

• Manage and optimize Google Ads campaigns across Search, Display, and Remarketing
  • Conduct keyword research and campaign structuring
  • Write and test high-converting ad copy
  • Optimize CPC, CTR, conversions, CPA, and ROAS
  • Manage budgets, bidding strategies, and audience targeting
  • Identify and execute campaign performance improvements

Social Media Management & Engagement

• Manage engagement across Instagram, Facebook, and LinkedIn
  • Respond to comments, DMs, and audience interactions
  • Support content scheduling, captions, and post optimization
  • Monitor engagement metrics and audience growth

SEO & Organic Growth

• Conduct keyword research using SEMrush or similar SEO tools
  • Optimize metadata, content, headings, and internal linking
  • Support technical SEO improvements and on-page optimization
  • Track rankings, organic traffic, and SEO performance
  • Identify content opportunities and keyword gaps

Reporting & Analytics

• Track campaign performance across paid, social, and organic channels
  • Analyze performance data using Google Analytics 4
  • Prepare reports with insights, recommendations, and optimization plans
  • Maintain organized documentation of campaign updates and performance changes

Requirements

• 3+ years of hands-on experience managing Google Ads campaigns
  • 3+ years of social media management and engagement experience
  • Proven SEO experience using SEMrush, Ahrefs, or similar tools
  • Strong understanding of PPC metrics including CPC, CTR, CPA, conversions, and ROAS

• Experience with Google Analytics 4

• Strong written communication and copywriting skills
  • Ability to work independently in a remote environment

Nice to Have

• Experience managing multiple client accounts
  • Background in SaaS, e-commerce, or B2B marketing
  • Experience with A/B testing and conversion optimization
  • Familiarity with content marketing workflows and marketing automation tools

What a Typical Day Looks Like

• Review campaign dashboards and marketing metrics
  • Optimize Google Ads campaigns and ad creatives
  • Respond to social media engagement and monitor audience activity
  • Update SEO content and keyword strategies
  • Analyze campaign performance and identify opportunities for improvement
  • Prepare reports and recommendations for ongoing optimization

In short: you’ll continuously improve traffic, engagement, conversions, and marketing performance across multiple digital channels.

Key Metrics (KPIs)

• Improved Google Ads performance (CTR, CPC, CPA, ROAS)
  • Growth in social engagement and audience activity
  • Increased organic traffic and keyword rankings
  • Accurate and actionable performance reporting
  • Consistent campaign optimization and improvement

Why Join?

• Full ownership across paid ads, SEO, and social channels
  • Hands-on execution role with measurable impact
  • Opportunity to work across multiple growth channels
  • Performance-focused environment with room for advancement
  • Growth opportunities into Performance Marketing Manager or Growth Lead roles

Interview Process

• Initial Screening Call

• Recruiter Interview

• Final Interview

• Offer & Onboarding