Digital Marketing Specialist

🚀 Digital Marketing Specialist (Google Ads, SEO & Social Media) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

💼 About the Role

We’re hiring a hands-on and performance-driven Digital Marketing Specialist to manage and optimize campaigns across:

• Google Ads
• SEO
• Social media marketing
• Performance reporting

This is not a passive coordination role.

This is an execution-focused marketing role where you’ll directly impact:

• traffic growth
• lead generation
• conversions
• audience engagement
• campaign performance

You’ll work across both paid and organic channels to improve visibility, optimize campaigns, and drive measurable marketing outcomes.

If you enjoy:

• improving ROAS
• scaling Google Ads campaigns
• optimizing SEO performance
• growing social engagement
• analyzing campaign data
• testing creatives and messaging

this role is a strong fit.

🔥 What You’ll Own

Google Ads & Paid Search (Primary Focus)

• Manage and optimize Google Ads campaigns across:
• Search
• Display
• Remarketing
• Conduct:
• keyword research
• campaign structuring
• audience targeting
• competitor analysis
• Write and test high-converting:
• ad copy
• headlines
• CTAs
• Optimize:
• CPC
• CTR
• CPA
• ROAS
• conversion rates
• Manage:
• budgets
• bidding strategies
• campaign pacing
• Identify opportunities to improve campaign performance and scalability

SEO & Organic Growth

• Conduct keyword research using:
• SEMrush
• Ahrefs
• Google Search Console
• Optimize:
• metadata
• headings
• internal linking
• landing pages
• website content
• Support:
• on-page SEO
• technical SEO improvements
• organic traffic growth
• Track:
• keyword rankings
• search visibility
• organic traffic performance
• Identify:
• content gaps
• ranking opportunities
• SEO growth strategies

Social Media Management & Engagement

• Manage engagement across:
• Instagram
• Facebook
• LinkedIn
• Support:
• content scheduling
• caption optimization
• post publishing
• Respond to:
• comments
• DMs
• audience interactions
• Monitor:
• engagement metrics
• follower growth
• social performance
• Help improve audience engagement and brand visibility

Reporting & Performance Analytics

• Track marketing performance across:
• paid ads
• SEO
• social media
• Analyze campaign performance using:
• Google Analytics 4 (GA4)
• Google Ads
• SEO tools
• social analytics dashboards
• Prepare:
• reports
• optimization recommendations
• campaign insights
• Maintain organized documentation of:
• campaign changes
• testing results
• optimization history

💻 Required Experience & Skills

• 3+ years of hands-on experience managing Google Ads campaigns
• 3+ years of social media management and engagement experience
• Proven SEO experience using:
• SEMrush
• Ahrefs
• or similar SEO platforms
• Strong understanding of:
• PPC
• paid search
• SEO
• audience targeting
• conversion optimization
• Strong understanding of marketing metrics including:
• CPC
• CTR
• CPA
• conversions
• ROAS
• Experience using:
• Google Analytics 4 (GA4)
• Google Ads
• SEO reporting tools
• Strong written communication and copywriting skills
• Ability to work independently in remote environments

⭐ Nice to Have

• Experience managing multiple client accounts
• Background in:
• SaaS
• e-commerce
• B2B marketing
• Experience with:
• A/B testing
• conversion optimization
• landing page optimization
• Familiarity with:
• content marketing
• marketing automation tools
• CRM workflows

🧠 What Makes You a Strong Fit

• Highly execution-oriented and detail-focused
• Strong analytical mindset with data-driven decision-making
• Comfortable balancing paid and organic marketing initiatives
• Proactive in identifying optimization opportunities
• Strong ownership mentality with minimal supervision
• Able to manage multiple campaigns and priorities simultaneously

📅 What a Typical Day Looks Like

• Review campaign dashboards and performance metrics
• Optimize Google Ads campaigns and audience targeting
• Test ad creatives, messaging, and bidding strategies
• Monitor SEO rankings and update keyword strategies
• Respond to social media engagement and audience activity
• Analyze marketing performance data and identify opportunities
• Prepare reports and optimization recommendations

In short:
You continuously improve traffic, engagement, lead generation, and marketing performance across paid and organic digital channels.

📊 Key Metrics for Success (KPIs)

• Improved Google Ads performance:
• CTR
• CPC
• CPA
• ROAS
• Growth in:
• organic traffic
• keyword rankings
• social engagement
• Improved lead generation and conversion performance
• Accurate and actionable marketing reporting
• Consistent campaign optimization and measurable growth

🌟 Why This Role Stands Out

• Full ownership across:
• Google Ads
• SEO
• social media marketing
• Hands-on execution role with measurable business impact
• Opportunity to work across multiple digital growth channels
• Performance-focused environment with clear KPIs
• Exposure to:
• paid media
• SEO strategy
• analytics
• growth marketing
• Opportunity to grow into:
• Performance Marketing Manager
• Growth Marketing Lead
• Digital Marketing Manager roles

🧪 Interview Process

• Initial Screening Call
• Recruiter Interview
• Final Interview
• Offer & Onboarding

👉 Apply Now

If you:

• enjoy optimizing digital marketing campaigns
• understand Google Ads, SEO, and social growth
• thrive in performance-driven environments
• care about measurable marketing outcomes

this role is a strong fit for you.