This role owns execution and optimization of Panther’s digital demand generation engine, focusing on scalable pipeline creation through paid media, lifecycle marketing, and organic social programs targeting security practitioners and decision-makers. The position requires strong knowledge of marketing automation and CRM systems, analytical mindset, and collaborative approach.
Requirements
- 4+ years of experience in B2B demand generation, digital marketing, or ABM.
- Experience managing multi-touch campaigns and nurturing complex buyer journeys.
- Strong knowledge of marketing automation and CRM systems.
- Analytical mindset with the ability to interpret campaign data and optimize for performance.
- Collaborative approach with proven success working cross-functionally with field and partner marketing teams.
- Excellent project management and communication skills.
Benefits
- Competitive equity in a well-established cybersecurity company
- Unlimited PTO with a 15-day minimum, observing major CAN holidays
- Latest tech equipment and budget for your personalized setup
- Comprehensive health and benefits coverage through Manulife
- Remote-first culture built for distributed teams
