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PaltaPA

Social Media Growth Producer

Palta is a health & well-being technology company that co-founds and scales mobile-first products, aiming for a global positive impact. They partner with entrepreneurs to build and grow apps in the health and wellness sector, providing funding, expertise, and a shared data platform called Palta Brain.

Palta

Employee count: 501-1000

United States only

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Simple Lifeis the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visitsimple.life.

We’re now looking for aSocial Media Growth Producer to help scale our AI-driven social content engine.

This role sits at the intersection of content, growth, and AI-powered production. You’ll design systems that use AI to discover trends, generate ideas, accelerate production, and turn social media into a repeatable organic growth machine.

What You'll Do:

  • Lead the social content engine across multiple channels;
  • Build a structured content system: trend discovery, concept development, production,publishing, performance analysis, new hypotheses;
  • Develop and execute a scalable social content strategy combining: brand storytelling, trend-driven formats, viral experimentation;
  • Implement AI-assisted workflows for research, ideation, production, and iteration;
  • Manage the full content production pipeline — coordinating designers, editors, and external contributors;
  • Collaborate with Product Marketing and Science teams to ensure messaging accuracy and product alignment;
  • Work with the Influencer Marketing team to maximize content reuse and amplification;

Challenges You'll Tackle:

  • Transforming social media into a systematic organic growth channel;
  • Scaling high-volume content production while maintaining brand consistency;
  • Experimenting with trends and viral formats in the fitness & nutrition space;
  • Driving reach, engagement, and revenue growth through rapid content iteration;

What we’re looking for:

  • 3+ years of experience in Social Media, Content Strategy, or Organic Growth;
  • Experience managing content production workflows (designers, editors, agencies, or creators);
  • Strong ability to identify trends and turn them into scalable formats;
  • Experience using AI tools for content research, ideation, or production;
  • A systems-thinking mindset — building repeatable processes rather than managing isolated posts;
  • Experience launching or scaling social media accounts and managing multiple channels;
  • Strong organic growth mindset focused on social platforms;
  • Excellent cross-functional collaboration skills;

Perks and benefits:

  • Competitive salary package commensurate with experience;
  • Remote, in-office, and hybrid work opportunities;

•The equipment you need to do your job;

•A premium SIMPLE subscription;

  • 21 days annual leave, plus bank holidays (those observed where you live);
  • Flexible hours. We focus on your results, not how long you spend at your desk.

About the job

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Full Time

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Hiring timezones

United States +/- 0 hours

About Palta

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Palta is a health and well-being technology company that operates on a co-founding model, partnering with ambitious founders and exceptional talent to transform innovative ideas into life-changing applications with a global positive impact. The company focuses on developing and scaling mobile consumer-centric products, primarily through a subscription-based business model. Palta provides comprehensive support to its portfolio companies, including financing up to Series B, marketing guidance, access to a network of professionals in technology and life sciences, in-house recruiting, and legal support. In return for these services and investment, Palta typically takes a significant stake in the co-founded companies.

A key component of Palta's ecosystem is 'Palta Brain,' an advanced data collection, processing, and analytics platform. This platform is designed to create a competitive advantage and facilitate knowledge and best practices sharing among the companies within the Palta portfolio. It enables product teams to connect mobile apps via SDK, integrate third-party data sources, and generate standardized reports for various teams, including product, marketing, and growth. Palta's portfolio includes several successful applications such as Flo, a leading women's health app; Simple, a nutrition and wellness app; and Zing Coach, an AI-powered fitness trainer. The company emphasizes creating products that genuinely help people and has set an ambitious goal to positively impact the lives of one billion people. Palta operates globally with offices in the UK, US, EU, and Israel, and has a significant presence in Cyprus.

Employee benefits

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Flexible working hours

Palta offers flexible working hours.

Relocation Package

Relocation package to Cyprus is optional.

Remote Work

In-office, remote and hybrid work opportunities.

Stock Options

Eligible employees may receive a stock option program.

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