Business Development Executive (Level 1)

About Packt

Packt is a global, technical learning publisher with a turnover of £18m and over 400 staff based across the globe, primarily in India and the UK. Principally serving B2C customers worldwide, its major clients include Microsoft, IBM, and Oracle.

We are a leading publisher of technical learning content, able to publish books on new and emerging tech faster than any other publisher in the world. Our mission is to increase the shared value of deep tech knowledge. We are tech content engineers and work with some of the most interesting technical minds and ground-breaking creators on the planet. For more details, see www.packt.com

Role Overview

The role is a core part of Packt’s publishing marketing process and ensures that each publication is given the awareness and publicity it needs to become a breakout title. The successful candidate will be responsible for driving the sales of recently published titles through title reviews and editorial reviews. This role also includes ensuring that once titles are announced on core channels, authors are marketing their titles and reviewers are posting reviews on Amazon. This is a developer community-centric and developer community-facing role, so you will take the lead on outreach to potential reviewers for title feedback.

Each Business Development Executive (Level 1) is expected to generate their own reviewer leads and convert them to reviews posted on Amazon within agreed timeframes. Author marketing support is also a key responsibility, requiring the collaboration and coaching of authors with their marketing efforts.

Salary Range- INR 35,000- 48,000 gross per month

Responsibilities

Marketing Reviews

• Co-ordinate with stakeholders in Commercial and Publishing teams to ensure that all titles are announced up to at least 3 months before publication.

• Ensure that copies of product pre-finals are distributed to Amazon reviewers 30 days before publication
• Ensure reviewers leave honest and well-balanced feedback on Amazon.com

Author Marketing

• Work with authors to encourage them to participate fully in Packt marketing activities we launch that will include author exclusive discounts, Amazon campaigns, direct campaigns, and PR of their titles

• Work with the author on the menu of activities during the pre-publication, publication, and post-publication milestones
• Support the author with profile building in the community taking them from unknown to a community authority
• Arrange author interviews about their writing experience to feature on Packt Author Website
• Work with the author on developing Amazon author profile page
  

Competencies

The work we do is fast-paced and demanding. We are looking for dynamic candidates with an interest in technology and book publishing. You will need strong oral and written communication skills, attention to detail, and excellent organization and time-management skills. You will need to be proactive in troubleshooting and problem-solving, upbeat, enthusiastic, and motivated. You will be a demonstrated self-starter who is focused and calm under pressure.

Essentials

• Strong lead generation and relationship management skills
• Comfortable using a combination of intuition, experience, and expertise to identify potential problems and able to take corrective action quickly

• Organization and multi-tasking skills
• Self-starter, self-motivated, and able to use initiative to drive great results
• Strong project management and process improvement skills
• Strong written and verbal communication skills

KPIs (Targets)

I Amazon Reviews

1. Amazon Reviewer Leads generated

• Base – 400 leads per month
• Target – 500 leads per month

2. Amazon Reviews generated per title

• 5 reviews (30-day period)
• 10 reviews (60-day period)
• 15 reviews (90-day period)

15 reviews per title in total by the end of 90-day period

* 30 reviews per month

II Editorial Book Reviews generated per title:

• 2 Editorial reviews per title (during the book launch date)

III Author Marketing

1. Author Marketing Activities (social media, blog, newsletters)

• Pre-publication post- 1
• Publication Post- 1
• Post Publication Post- 1

2. Author Referral Participation

• Base 50%
• Target 70%

3. Amazon Author Profile completion

• Base 90%
• Target 100%

4. Author Q&A document completion

Base 90%

Target 100%

Why work at Packt?

We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full employee experience. We aim to create a positive working environment that supports personal and collective development – where our people can not only grow their skill sets, continuously challenge themselves, and develop their careers, but also work together as a team and with our customers.

We try to achieve this by:

• Ensuring a positive working environment for all employees, supportive of flexible and remote work.
• Supporting individual development through growth opportunities and internal mobility.
• Encouraging social collaboration within teams and communities and knowledge-sharing.
• Fostering a culture that supports a healthy work-life balance.

We seek to achieve this by:

• Providing a broad range of benefits and initiatives.
• Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.
• Celebrating success stories and encouraging peer-to-peer recognition.
• Fostering a culture of self-development.
• Providing a work environment where the best idea wins, and challenge is encouraged.

Benefits

You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us:

• Bonus scheme.
• Flexible hours.
• Monday to Friday working
  
  

Salary Range- INR 35,000- 48,000 gross per month