Google Ads Specialist

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Job Requirements:

• Min 3 years of experience in Google Ads campaign management and PPC advertising, preferably in an agency or digital marketing environment.
• Proficiency in Google Ads platform, including campaign setup, optimization, and performance tracking.
• Excellent communication and interpersonal skills, with the ability to communicate complex concepts and campaign results to clients or stakeholders.
• Experience with PPC tools and software such as Google Analytics, Google Tag Manager, and third-party bid management platforms.
• Ability to work autonomously and set your own schedule for the day.Results-focused with a drive to exceed set targets.
• Experience working autonomously over a long period
• Work history spanning at least a year with one employer

Core responsibilities:

• Develop PPC campaign strategies aligned with client objectives, target audience, and budgetary constraints.
• Conduct keyword research, competitive analysis, and audience segmentation to identify opportunities and optimize campaign performance.
• Create and set up Google Ads campaigns, ad groups, and ad copy based on strategic objectives and targeting parameters.
• Implement bid strategies, ad extensions, and targeting options to maximize campaign reach, visibility, and ROI.
• Monitor campaign performance, analyze data trends, and optimize bid adjustments, keyword targeting, and ad creatives to improve campaign efficiency and cost-effectiveness.
• Write compelling ad copy and headlines that resonate with target audience preferences, address pain points, and encourage clicks.
• Monthly client reporting due by 5th of each month including commentary.
• Provide insights into the past months performance and a brief description of work undertaken and work planned for the coming month.
• Review landing pages and communicate opportunities for improved conversion rates when appropriate.
• Experience with Google Ads for lead-gen clients, in particular, Meta Ads
  Google Tag Manager, Looker Studio, Google Analytics, Google Ad Grants (for not-for-profits)

Benefits:Competitive salaryOpportunity to shape the HR function of a rapidly growing BPO.Work closely with a team of industry leaders who have successfully scaled BPOs in the past.Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!