Marketing Manager

OPENTEXT

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

OpenText Security solutions help organizations of all sizes protect their most valuable and sensitive information with products, services, and training. The modern portfolio of complementary security solutions offers security analysts 360-degree visibility across endpoints and network traffic to proactively identify, triage, and investigate anomalous and malicious behavior. Our global sales team at OpenText works with customers to help them find information, no matter where it is buried, to conduct investigations, manage risk, and respond to incidents effectively. Organizations rely on them to proactively prevent and detect threats across ever-expanding attack surfaces.

YOUR IMPACT

As a Marketing Manager for the North region (the Netherlands, Sweden, Denmark, Finland, and Norway) you will be a part of the Western-Europe Field Marketing organization.
Reporting to the Global Revenue Marketing Leader, you will be responsible for successfully executing integrated marketing campaigns seamlessly intertwining traditional event marketing with inbound marketing tactics targeting the enterprise business segment and balancing these strategically into a solid North Marketing Plan.

WHAT THE ROLE OFFERS

⦁ Take ownership of the full marketing mix along the customer buying lifecycle putting the customer experience central.
⦁ Plan and execute OpenText Cybersecurity customer events or third-party events OpenText Cybersecurity actively shows appearance as a sponsor.
⦁ Develop and drive OpenText Cybersecurity partner activities integration within existing campaigns where appropriate.
⦁ With a data-driven marketing mindset:
⦁ You liaise with the Account Development Team to evaluate campaign results and ensure adequate maximum return on investment.
⦁ You provide analysis on marketing campaign performance and optimize/grow results based on the numbers.
⦁ You review and provide metrics to ensure that all campaigns are implemented correctly, and running profitably, and measure trends on all campaigns over time.
⦁ You directly contribute to and have a thorough understanding of the company's goals and metrics through management and optimization of assigned sites/campaigns.

Within this role you will be working closely with various business stakeholders: Direct Sales, Partner Business Managers, Account Development Reps, Pre-sales, and Corporate Marketing ensuring campaigns are well integrated and are constantly driving forward and aligning to the corporate strategy while keeping a close eye on local market dynamics.

WHAT YOU NEED TO SUCCEED

⦁ This position requires a bachelor’s degree in Marketing or Communications or studies in Business Economics or at least three years of experience in Marketing or Communications, focused on Campaign Management, and Online and Event Marketing.
⦁ Excellent written and oral communication skills (Dutch and English).
⦁ You have demonstrated the ability to develop creative and innovative ways to distribute information. Social Media savvy and A/B testing mindset.
⦁ Strong skills in working and generating reports in Salesforce.com.
⦁ Strong focus on providing results of campaigns and activities (building Marketing Sourced Pipeline).
⦁ Strong understanding of Sales Management and knowledge of which activities drive and convert into Opportunities (revenue).
⦁ Ability to effectively present and communicate ideas and plans to business stakeholders.
⦁ Cybersecurity market knowledge is a plus.

ONE LAST THING:

OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned.

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at [email protected].