Campaign Marketing Manager

OPENTEXT

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

THE OPPORTUNITY:

OpenText Cybersecurity is expanding to cope with growing market demand and is actively seeking a marketing campaign manager role tasked with driving demand generation campaigns while ensuring marketing funnel optimization.

WHAT THE ROLE OFFERS:

• Working closely with Product Marketing counterparts, the Campaign Marketing Manager is responsible for identifying goals and objectives, architecting marketing strategies and then conceptualizing integrated campaigns to generate market demand to exceed annual pipeline goals.
• Understand how to interpret and apply various campaign approaches based on the goal, objective and audience: new contact acquisition, upsell/cross-sell and install base.
• Team up with other marketing functions which contribute to the success of campaign activities (such as Field Marketing, Solutions Marketing Teams, Marketing Operations, Web, Events, Media, etc.)
• Ensure that campaigns are executed within budget guidelines and/or resources and assist in making critical budget balancing recommendations to ensure overall campaign effectiveness. Manage the execution, launch timelines and measurement of campaigns and tactics.
• Stay on the cutting edge of marketing best practices by researching the latest trends and gathering new ideas from industry analysts and experts, vendors/agencies, and peers/competitors.

WHAT YOU NEED TO SUCCEED:

• Bachelor´s Degree in Business, Marketing, or other related field with 3+ years B2B campaign marketing experience, ideally with a technology vendor (security a plus).
• Proven experience with integrated marketing campaign planning, working with multiple internal and external stakeholders (product, sales, field marketing, agencies, channel).
• History of developing and executing demand generation and pipeline-building marketing campaigns (including digital, direct marketing, events, etc.)
• Experience in collaborating with and managing marketing agencies and vendors to develop creative assets for marketing campaigns.
• Comprehensive knowledge of the rapidly changing digital marketing landscape and the latest online marketing, campaign, and content strategies.
• Ability to think strategically, prioritize tasks, and execute with attention to detail.
• Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas.
• Team player, motivated self-starter with relationship building skills with a positive attitude and passion to learn.
• Excellent project management skills, verbal communication and presentation abilities.

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at [email protected].