Sr. Manager, Marketing & Campaign Operations

Senior Manager, Marketing and Campaign Operations – Maternity Leave Contract

This full-time 8-month contract can be worked fully remotely in North America or Germany in our offices in Ottawa, Austin, or Frankfurt.

Push the boundaries of tech. In your sweatpants.

Alludo’s global B2B Marketing Operations Team is looking for a seasoned Sr. Manager, Marketing and Campaign Operations with expertise in Adobe’s Marketo Engage and Salesforce.com to cover an 8-month maternity leave.

Reporting to our Head of Marketing Operations, the Sr. Manager, Marketing and Campaign Operations is responsible forexecuting marketing strategies aligned to our organizational goals. This role will work cross-functionally liaising between multiple departments including marketing, sales, product, among others. The successful candidate will lead a team of four campaign execution specialists with a focus optimizing the customer journey. While the role is senior and requires a strategic mindset, tactical experience in Adobe’s Marketo Engage and Salesforce.com systems is a prerequisite.

The top creative and technical minds could work anywhere. So why are so many of them choosing Alludo? Here are three reasons:

1. This is the moment. It’s an exciting time at Alludo, with strong leadership, a refreshed brand (you probably know us as Corel!), and a whole new approach to changing the way the world works. We’re at the forefront of a movement, and we want you to ride this wave with us.
2. We want you to be you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you’ve got.
3. It’s your world. We know you have a life. We want to be part of it, but not all of it. At Alludo, we’re serious about empowering people to work when, how, and where they want. Couch? Sweatpants? Cool with us. We believe that happy employees mean happy customers. That’s why we hire amazing people and get out of their way.

Sound good so far? Awesome. Let’s talk more about the Senior Manager, Marketing and Campaign Operations role and see if we’re destined to be together.

Key focuses of this role include:

• Ensuring marketing data is being properly collected and connected with systems through end-to-end testing.
• Leading Campaign Operations execution globally for B2B business across all four sub-brands.
• Overseeing the safeguarding of data via data cleansing and data privacy best practices.
• Maintaining workflow processes by coordinating information and requirements with other corporate operations teams.
• Nurturing the health of our marketing tech stack via continual auditing of its scalability, predictability, and efficiency of operations.

As a manager and senior member of the marketing organization, this role will also:

• Lead a global internal team and agencies from a resource, operations process, planning, performance, improvement, and project manage point of view.
• Communicate clear job expectations, assign tasks, create and document processes, and provide mentorship and back-up support as needed.
• Enforce policies and procedures to ensure the company remains compliant.
• Maximize marketing dollars with campaign optimization and experimentation.
• Mentor and collaborate with internal stakeholders to translate marketing requirements into functional campaigns and programs that drive engagement, conversion, and ultimately revenue.
• Onboard new Marketing team members. Educate on lead flow, scoring, how to use UTMs vs SFDC Campaigns, how to build and deploy a successful campaign and more.

What YOU bring to the table:

• 5+ years professional hands-on experience with Marketo, preferably at an enterprise technology company with a focus on campaign management.
• 4+ years using CRM with a preference for Salesforce.com.
• Demonstrated experience establishing and executing data-centric customer journeys across multiple brands and audiences.
• Understanding of the B2B lead funnel, funnel metrics and strategies to optimize lead conversions.
• Extensive experience and expertise in CRM solutions and marketing automation, preferably with Marketo and Salesforce.
• Solid knowledge of some (or all) of these tools; Go2Webinar, LinkedIn Advertising, Zapier, Form.io, and Asana.
• A passion for data and metrics including lead scoring, ROI reporting, and pipeline forecasting, along with analyzing large data sets to identify trends, behaviors, and gaps in opportunities to help us continue to grow.
• Nurture campaigns expertise with experience advising and guiding stakeholders across the organization on best practices and opportunities for optimization.
• Proven track record of managing cross-platform digital projects with large groups of distributed stakeholders and project team members.
• Ability to work harmoniously with a diverse group of individuals and departments, across cultures, time zones, and subject matter expertise.
• Strong team player, willing and able to lead as well as step in, roll up your sleeves, and do the work.
• Strong ability to build relationships, foster trust, and develop shared understanding.
• Detail oriented self-starter with strong organizational skills and the flexibility to multi-task across projects with varying deadlines.

What are you waiting for? Apply now! We can’t wait to meet you.

(FYI, we’re lucky to have a lot of interest and we so appreciate your application, though please note that we’ll only contact you if you’ve been selected for an interview.)

About Alludo

Alludo is a beloved and trusted industry titan fueled by make-everything-easier flexibility. With a 30+ year legacy of innovation, we understand where you've been, and we're uniquely equipped to get you where you want to be. Our comprehensive collection of creative, collaborative, and productivity solutions propel your teams on their journey. From meeting your deadlines to realizing your dreams, Alludo empowers all you do.

Our products enable millions of connected knowledge workers around the world to do great work faster. Our success is driven by an unwavering commitment to deliver a broad portfolio of innovative applications – including CorelDRAW®, MindManager®, Parallels®, and WinZip® – to inspire users and help them achieve their goals.  

It is our policy and practice to offer equal employment opportunities to all qualified applicants and employees without regard to race, color, age, religion, national origin, sex, political affiliation, sexual orientation, marital status, disability, veteran status, genetics, or any other protected characteristic.  

Alludo is committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation that are required. Appropriate accommodation will be provided upon request as required by Federal and Provincial regulations and Company Policy. Any information received relating to accommodation will be treated as confidential.